Ferrari is proud to be a principal partner of the Reigning Men: Fashion in Menswear 1715 – 2015 exhibition, exclusive to the Powerhouse Museum, Sydney from 2 May - 14 October 2018. To celebrate this stellar exhibition Ferrari is launching a series of classic Ferrari film screenings this August. Screenings are free with Reigning Men exhibition admission.
To celebrate this stellar exhibition Ferrari is launching a series of classic Ferrari film screenings this August. Screenings are free with Reigning Men exhibition admission.
Enjoy a showcase of four classic films where Ferrari stars alongside leading men of style, Matthew Broderick, Steve McQueen, Jeff Bridges and Al Pacino.
The program includes Ferris Bueller's Day Off (1986) featuring the 1961 Ferrari 250GT SWB California Spider; Le Mans (1971) featuring the 1970 Ferrari 512S; Against All Odds (1984) featuring the Ferrari 308 QV GTSi; and Scent of a Woman (1992) featuring the 1989 Ferrari Mondial T Cabriolet.
"Ferrari clients have always held a strong appreciation for art and design, quality, style, and fine craftsmanship as celebrated through the Reigning Men exhibition. We are proud to also celebrate Ferrari's starring role in film, with many of the world's leading men of style being Ferrari devotees both on and off the film set," said Herbert Appleroth, CEO Ferrari Australasia.
As part of the exhibition, the Powerhouse Museum will also host a Ferrari Atelier space where the public is encouraged to create their very own personalised Ferrari Portofino. Every car that leaves the factory in Maranello is completely bespoke and personalised to the client's individual specifications. This display has been designed to provide audiences with a unique insight into the process behind personalising a Ferrari.
A Ferrari Portofino has also been incorporated into a display that celebrates stylish men from throughout history who have owned or driven a Ferrari – with famous names like Ralph Lauren, Mick Jagger, Roger Vadim, Peter Sellers and Clint Eastwood amongst them.
Direct from the Los Angeles County Museum of Art (LACMA), the Reigning Men exhibition features some of the world's most iconic menswear designers spanning over 300 years and traversing the globe.
Presented by the Museum of Applied Arts and Sciences (MAAS) Centre for Fashion, the exhibition features over 130 garments ranging from extravagant silks worn by 18th century aristocrats to the flawless tailoring of 19th century dandies to internationally renowned fashion brands. MAAS holds the nation's most extensive collection of Australian fashion and comprises over 30,000 objects, from garments and fabric samples from the nation's top fashion exports to patterns, sketches, accessories and fashion photography.
The Ferrari film screenings take place in the art deco Kings Cinema within the Powerhouse, adjacent to the Reigning Men exhibition space. Screenings are free with Reigning Men exhibition admission.
Secure your exhibition ticket today at maas.museum/event/ferrari-film-screenings
Prices are as follows: $20 Adult, / $13 Concession (includes Museum general admission). Members and Children under 16 free.
The Powerhouse Museum is located at 500 Harris Street, Ultimo NSW 2007.
For more information on the Reigning Men x Ferrari Film Screenings, please visit maas.museum/event/ferrari-film-screenings
For more information on the Reigning Men: Fashion in Menswear 1715 – 2015 exhibition, please visit maas.museum/event/reigning-men-fashion-in-menswear-1715-2015