Lucky enough to be given a mini Q&A opportunity with Joe Cross the Juicing Guru, the results follow waaaay below.
Joe is a filmmaker, entrepreneur, author and wellness advocate. Not only did he direct and produce the first Fat, Sick and Nearly Dead, he was the subject of this award winning documentary. His Reboot with Joe book has also reached a high to become a best seller in the US, Canada and the UK (where are the Aussies in this?) and has been given credit for boosting the plant-based eating movement. Though successful in his business career as a trader on the Sydney Futures Exchange and in investing his own personal capital, Joe was not a happy chappy. He took matters into his own hands and this time invested in himself. His 60 day journey of transformation has not only changed him, but has inspired millions, and many are adopting a plant-based diet to reclaim their own health.
The response was so overwhelming Joe founded Reboot with Joe in an endeavour to support and encourage followers by giving them the tools they need on their journey. Joe now lives between New York and Sydney, but as per my previous article, he's been back in Oz since the 5th of December 2014 (concludes on the 11th of December) on a speaking tour to promote community forums for people who need that extra support on their personal journeys. He will also be at the film sessions in person and you will be treated to a Q&A session with the man himself so go ahead and ask him different questions from mine. Feel free to share the result of your question via a comment at the bottom of this article.
He only has 3 meet and greet sessions left to do in Australia as follows (keep in mind the time frame as the documentary starts at 6.30 on the same dates as the meet and greets, except for Adelaide where there's no meet and greet): -
WA Appearance:Monday 8 December 4-5pm Store Opening The Good Guys Joondalup Tenancy 1, 7 Honeybush Drive Joondalup
VIC Appearance: Wednesday 10 December 3:30-5pm Harvey Norman Melbourne City
Upper Terrace Level 4 QV 210 Lonsdale Street Melbourne
NSW Appearance: Thursday 11 December 4:30pm-5:30pm
SupaCentre Moore Park
Below are the dates, times and cinema locations for the screening of the documentary. Remember to book the tickets. Even though the screening is FREE, they have to make sure they don't go over capacity in cinema seating. Click on the embedded links to register for tickets.
Monday 8 December - 6:30pm, Event Cinema Innaloo, Perth
(Tickets for Western Australia have SOLD OUT)
Thursday 11 December: 6:30pm, Hoyts Cinema Paris EQ, Sydney
(Tickets for Sydney have SOLD OUT)
This documentary will be available for rent or sale on all major platforms including iTunes, Amazon, Vimeo, Foxtel, Google Play, MSFT XBOX, Access Digital, Sony Playstation, Telstra, and DVD pre-order on Reboot with Joe and via cable and DTH systems' video on demand services. The film is available now for pre-order on iTunes.
You can also buy Joe's books via his website or online at the usual websites like Booktopia, Book Depository, Ebay, Amazon and Fishpond (Fishpond do not charge for postage) to name a few. Finally to the Q&A below. If you'd like to hear a more in-depth interview, Juicing Radio has one they did. You can hear that on the Juicing Radio Website and also download it as a keepsake for future reference on the same page. You can read a transcript of that same interview as well right here!
As your success story inspires fans and those who have felt hopeless in taking control of their health, do you feel a responsibility to give the public information, tips and practical help to get started earlier on their health journey in an individualised way that works for each and every one and not have just a one size fits all formula because not everyone is motivated the same way?
I don't think there is a one size fits all solution to either staying healthy or regaining your health. Just as we are a complex organism, the solution to staying healthy or getting healthy is complex. There are not many things I am certain of. However one of them is, that us humans, is that we do a lot better consuming plant food than we do if we consume processed food – so I think it's pretty fair and safe to say that if the foundation of your food consumption can be plant food, that's fruits vegetables nuts beans seeds and whole grains, I think you are going a long way in providing your cells with the micronutrients they so desperately desire. Sometimes, in life, we need to fight fire with fire. When I hit 40, and I was 145 kg, pre-diabetic, having high cholesterol and high blood pressure, I was a heart attack waiting to happen. I needed to take drastic action and for me the drastic action I decided to take was consuming nothing but plant food. I did this for 5 months in the form of 60 days of juice and then 90 days of eating and juicing my plants. Although I did drop some 40 kg and have kept 80% of that off, the biggest win for me, has been the fact that I don't need to take prescription medication anymore and that I very rarely get sick. I'm not perfect, I still have a long way to go to find optimal health, but every day I am working towards it.
Image courtesy of From the Heart Productions posted by Don Schwartz
What you say about 'support' is true. No man is an island and everyone needs to feel connected. What is your advice to those who don't have those support systems because of circumstances or for whatever reason? What is your advice to them so they stay motivated for the long haul when they have no one to care about them when they're down on their luck or at the lowest ebb of their psyche. What should they do?
In the world today, even though there are more ways to be connected, I think there are more people that feel dis-connected from one another. I think this epidemic of loneliness is contributing to the obesity and chronic disease epidemic that we have in society in the western world. Now social media is not perfect and there are a lot of criticisms that can be levelled at this form of communication, however what we have found at Reboot With Joe , is that on the whole this can be a powerful tool to provide connection and support for those that feel isolated. So my first word of advice would be to either join the Reboot With Joe online community, visit our Facebook page, or visit one of the many other Facebook pages or groups that connect others with respects to their health. It is important to note here it is not only about the food we eat it is also about how much we move, how we manage stress, sleep etc. Now there are also other forms of in person communities to join – church groups, clubs, gyms, and other local community orientated groups that can also provide that support. As to how you can keep people motivated, well that is the 64 million dollar question. I don't have all the answers but I know that what I do is that I try to think big picture and I try to think that the choices I make today are going to affect my life tomorrow. And I like my life today and I am going to want to like my life tomorrow - So that works for me.
Why did you choose America to travel around for 60 days on your weight loss and health journey? Why not Australia? We have as many with large girths. Did you already have a business plan in mind and felt you would get more exposure that way?
This one is a simple one. Australians and people from Great Britain are used to watching content made in America. Americans are not used to watching content made outside of America. For me, it was a no brainer if you're making a movie you want as many people to see it as possible and therefore by going to the US I felt it had more of a chance to be seen. And no, I had no business plans before I started the journey. All I wanted to do was get well and thought it might just help others too.
Items that can be purchased online at Joe's Store on his website Reboot with Joe. Image courtesy of Reboot with Joe website
We can see how your life has changed health wise, publicity and business wise and the changes you have helped people make in their lives. What's next for Joe Cross now that you have achieved all of that? Do we see a Joe Cross method of how to age gracefully in a mentally, emotionally and physically healthy way documentary next? and which country would you go to for that?
Your only as good as your last film, and so the jury is still out on Fat Sick and Nearly Dead 2. I do have some ideas for future films and possible television projects, but I think I'll need to see what the reaction is like from the audience for this film before I am able to start making any concrete plans in that department in the future. I do have a new book coming out in early 2015 and that book explores similar things to what we looked at in my second film. It's called Fully Charged – 7 Keys to Losing Weight, Staying Healthy and Thriving. The world has changed in the way people consume content and this is both exciting and daunting. So for me, I am looking to the future and hoping that if I can create content that inspires, educates and entertains people, then people will want to watch it. But as I said, your only as good as your last film.