After promoting 'The Event' and then having a Follow-up Interview I figured I may as well attend the occasion on the night myself and make it a trifecta, so off I traipsed into Hoyts, Melbourne Central. Having never been to a movie there, travelling up many levels on all those escalators had me believing I was going to be at eye level with the top of the 'shot tower'. If this were a theatre, I'd be up with the Gods.
I half expected there would be hoards of people, but there wasn't. It was pleasant to be one of the first to arrive as I was looking forward to choosing a seat right up front as close to Joe Cross as I could for the Q&A session. The cinema was fairly full but not to capacity. During Q&A he mentions it's because we don't have Netflix (which should be coming soon in a couple of months or so) not many people here in Australia even know about his documentary. In the USA people come up to him all the time when they see him on the street. They blurt out 'six months'; '30 days' and so on as they walk past, with a thumbs up sign of success to let Joe know that's how long they've been happily juicing.
Lining up for the FS&ND documentary at Hoyts Melbourne Central; Breville guys setting up the backdrop and being checked in by Kristen DeAngelis, Passionate Juicer, Camp Reboot Coach, Reboot With Joe blogger and Registered Dietician.
The essence and feel of the actual documentary itself, Fat, Sick & Nearly Dead didn't really veer far from the 1st one for me, but it did have more health professionals discussing the pros and cons and educating us in the process of these discussions. We get to see Phil Staples again and touch base with him about his journey so far and the challenges he's had to face. We also meet quite a few people who share their touching stories with us and what their plant-based journey has meant to them and how it has affected their lives.
What was really amazing is the fact that through Joe's journey he has inspired so many in many ways that it's taken on a pyramid effect. The successful have gone on to educate and inspire others to begin the journey themselves. This plant based way of eating and the juicing revolution has crossed the line and reinforced itself (because it's been around before) and planted its feet firmly on the ground, globally announcing 'I'm here!' 'A tsunami of awareness of the power of plant food' to quote Joe has taken a chokehold on the world to make changes and these inroads can be seen everywhere. For instance, Whole Foods Market in Detroit has taken on the initiative and are now the world's largest natural and organic grocery store. The John M Marshall Elementary School's lunch menu is an example to behold, rich in vegetable content and clearly making a statement that we can change what could happen to our children. In Kenya the Mayor of Guthrie Mark Spradlin takes pride in the Guthrie Community Garden which is leading the way in living a healthy lifestyle.
Joe is like the new Messiah whom has resurrected and reminded communities of the value of plant based eating and its natural healing powers by his example. He's going for the When Harry met Sally effect; it looks so good, I'll have what she's having. He's not preaching or telling you what to do. He's not flogging the juicer, he's merely saying this is what I've done, this is all the good it's done for me. In saying that he's provided many supportive tools on his website to help the masses. This is not a silver bullet to quote Joe, however we have somewhere to start to take charge of our lives today, a place where we can find support which is so important. Kristen DeAngelis whom you see in the pictures is the executive assistant and certified nutritionist for Joe Cross and his team at Reboot with Joe and writes the articles for the website.
The plant-based way of eating has started to topple those at the top. General Mills who manufacture Cheerios which is very popular in the US are starting to feel the effects of consumers making the changes while Silk Almond milk in the US has tripled its stock. McDonald's CEO in the US are also in huge strife; awareness is coming. The other message Joe hands out to us is that connection is very important as human beings. Family and friends and spending time with them is not a luxury. They're feelings we need to feel connected. Don't just look after your diet, take care of your emotional wellbeing, make sure you get enough sleep, exercise, intimacy and so on.
Kristen taking pics of Joe and his fans; Ray Cronise explaining his theories and the lady on the far left won the Breville Juicer which Joe is holding
I was happily impressed by the freebie event, watching the documentary for free, being given the opportunity to meet and talk to the man and to participate in his raffle to win a free juicer. I wondered how he'd do that because we weren't given any raffle tickets. Very clever I thought bringing out paper currency and working through the numbers right to left. When I had the 1st 3 numbers I thought 'ooh, I just might win this' then the 4th number let me down. Ugh! First prize was a Breville juicer of course and the 2nd and 3rd runner up received Joe's book which you can purchase on his website.
Joe's cousin Clayton and his daughter the gorgeous Amelia
In the audience we were graced with the presence of Ray Cronise, former NASA scientist and founder of Zero G Corp and he talked a bit about how he's changing the way the medical community views the human body's nutritional and caloric energy balance by driving unprecedented weight loss through basic thermodynamic principles. He was also present after the screening and happily chatted about his theories with those whom were interested. Joe's cousins on his father's side were also there, Clayton and his daughter the very gorgeous 4 year old Amelia with her blonde curly locks. A good night was had and thank you Joe Cross for being such an inspiration to many.
I was there too and enjoyed it. As you said, he has a message which he sells without selling it (if that makes sense). Many of us are now curious about Ray's research and are following it up. Amelia was a highlight, what a cutie! ("I am four"). I tried 'juicing' kale today. Nup, no liquid in it at all I reckon! On the way out, a gentleman approached me about my concerns regarding the extraction of the roughage. He has a raw food website. His suggestion was to put some of the roughage back in as, as I wondered, the sugar levels can be high in even veggie juice and the reintroduction of the pulp changes the way that the sugar acts (& reduces it somehow). Information overload these days, but at least Joe is promoting a healthy road and I'm on it!