Freelance writer from New Zealand living the dream in Byron Bay, Australia.
Published August 3rd 2015
Festival fashion from beautiful Byron Bay
FairyFloss' store on Jonson Street is an Aladdin's cave of treasures; showcasing items from the iconic Byron brand, alongside treats from other local designers and artisans. It's an absolute must-visit on any trip to Byron Bay.
Brands can come and go quickly in Byron's extremely competitive market, with some unable to get the local support needed to survive their first winter (when the tourist trade close to disappears). FairyFloss' longevity is a testament to just how good their product is; they've not only survived, but thrived for the last fifteen years. Their style is completely unique, drawing inspiration from sources as diverse and wide-ranging as steampunk, the natural world, sacred geometry, festival fashion and Byron culture. The care and attention to detail evident in each piece is simply marvellous.
Owners and designers Alex and Revital Lev are partners in life and business. Alex designs the men's range (Pixie King), and Revital, a professional fashion designer, designs the women's and kids' range. Alongside their store in Byron, they have a vibrant online presence with thousands of Instagram and Facebook followers from around the world buying from their online store and singing the praises of the brand's unique style and philosophy. You'll see people wearing their favourite FairyFloss pieces season after season; every piece is made to last (Alex once said that he has a vision of a father being able to pass down a FairyFloss leather jacket to his son; a timeless piece, still good as new after years of wear).
It's not really until you're physically in the presence of a FairyFloss creation that you're able to fully grasp just how incredibly high the quality is - the stitching is impeccable, the colours and prints bold and clear, the fabric incredibly durable and comfortable (with most pieces being made from a stretch cotton blend). Each design - each piece, even - is truly a work of art. Unlike some other popular brands on the festival/underground fashion circuit, FairyFloss can be worn and enjoyed by anyone; all of their pieces are ordered in large and small sizes, and are designed to flatter all shapes; they're intended to make everyone feel great in their own skin.
As well as selling online and out of their gorgeous store in Byron, FairyFloss is a regular and beloved presence on the Australian festival circuit. They love nothing more than seeing their creations loved and enjoyed out on the dance floor. Their festival stalls are set up with as much care as their permanent shop; an oasis with couches, mirrors, and beautiful fabrics.
The next time you're in town, head over to Jonson Street and look for the rainbow fairy; you won't regret it.