Fabric of a Dream: The Fletcher Jones Story

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Having grown up in Warrnambool, I would often visit Fletcher Jones gardens on the site of the factory.

On 22 July, Sydney Mechanics' School of Arts will be screening Fabric of a Dream: The Fletcher Jones Story documentary. It's directed by Dennis K. Smith (Rainbow Bird and Monster Man, Troubled Minds – The Lithium Revolution) and produced by Melanie Coombs (Academy Award winning producer, Harvie Krumpet).

The 52 minute film celebrates the life of a remarkable man with bold and imaginative ideas, whose entrepreneurial skills and marketing acumen became legendary.


Sir (David) Fletcher Jones OBE left school at 12, took to the road as a hawker and ended up creating a national clothing icon.

In 1948, he structured his business into a co-operative, named Fletcher Jones and Staff Pty Ltd. so that all the employees owned shares in the company.

At its peak, the company encompassed 55 stores around Australia and employed more than 2750 people.


Director Dennis K. Smith said "In this documentary you've got the story of Fletcher Jones and you've also got the story of the people who worked alongside him to build an iconic company."

Come to the free screening of on 22 July at Sydney's Mechanics' School of Arts at 12.30pm to learn more about this famous Australian and his business.

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