In 1968 Elvis Presley appeared in a television special called Singer Presents…Elvis (now referred to as the '68 Come Back Special), to help re-launch his singing career after he took some time off music to focus on an acting career.
The television special attracted a lot of attention when it aired because it was Presley's first live performance in seven years. Audiences and critics reacted positively to the TV special. The programme climbed to the top of the ratings chart for that week and became the most watched show of that season. The King had successfully re-launched his singing career.
A poster advertising the TV special
To celebrate the 50th anniversary of the '68 Come Back Special, Event Cinemas in partnership with Fathom Events and ABG, will be showcasing the Comeback Special on the big screen for one night only on August 17.
Why? Event Cinemas will be showing a special one night screening of Elvis Presley’s 1968 TV Comeback Special to celebrate the 50th anniversary of the live performance which helped to re-launch the King’s singing career.