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The Barossa Hamper x Edible Blooms

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by Tema (subscribe)
Write because you want to, not because you have to.
Published April 7th 2020
Supplied by Girl About Town

Starting Edible Blooms nearly 15 years ago, South Australian Kelly Jamieson (Managing Director of Edible Blooms) has always wanted to create a business where she could combine her love for food and flowers, which has since skyrocketed to success across Adelaide, Sydney, and Melbourne. With her sister Abbey by her side within the first 12 months of the business, Edible Blooms

"From the very first day of opening our doors, our gifts have sparked joy and connected people far and wide - this is what we love most about Edible Blooms! From finding the right words to choosing the perfect gift, we have designed our website to make the process as easy as possible for our customers. "

Kelly Jamieson

In a bid to collaborate with other small businesses and support one another during the crazy and unprecedented times owing to the recent COVID-19 outbreak, Edible Blooms is joining forces with a group of amazing regional food producers who are based in the beautiful Barossa Valley - one of the worst affected areas within South Australia from the virus.

Partnering with Victoria McClurg from Barossa Valley Cheese, Edible Blooms has created a range of delicious and taste-bud-tingling hampers that bring a vibrant mix of cheese and wine, including Steiny's Traditional Mettwurst, Trevallie Orchards, Relish the Barossa, Barossa Country Biscuits, Pindarie Wines, Barossa Kitchen and Barossa Cider Co.

"This is the toughest retail has been since I started Barossa Valley Cheese Co. Now more than ever we need to be innovative about how we get our produce into the hands of consumers. Partnerships and collaborations like this new initiative with the Edible Blooms team enables us to reach new consumers quickly and showcase our quality products."

Victoria McClurg (Founder, Barossa Valley Cheese Co).

Supplied by Girl About Town

With the recent COVID-19 pandemic halting everyday activities and bringing all socialising opportunities to a complete standstill, Jamieson remarked on the initial feelings of fear and uncertainty that impacted the functioning of her business. However, with plans underway to navigate around the chaos and developing a long-term action of sustainability and the job security, she says,

"We have also remained positive in all of our team communications and maintained regular contact throughout which has been important to make our EB team feel safe and valued. We know if we look after our team, they will look after our customers and this has been particularly fortuitous as we now found ourselves busier than ever as an online business in this environment."

While gatherings may be severely limited and social outings appear to be a thing of the past, people are still wanting to celebrate milestones, offer gratitude to their loved ones, and generally find ways of maintaining close contact (from a safe distance, of course!) through little care packages that can instantly brighten up the gloomiest of days. Edible Blooms is helping with achieving those little wins by offering their comfort treats and innovative forms of gift-giving.

The Taste of the Barossa Hamper by Edible Blooms is now available for purchase on a national basis here and ranges from $49 - $149, with free express delivery offered on orders over $120.

Wherever possible, please choose to support local and/or support small to help family-owned businesses stay afloat.

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Supplied by Girl About Town

With thanks to Girl About Town for the Q and A opportunity with Kelly Jamieson and for the images.
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Why? Businesses in the Barossa have been particularly hit the worst since the COVID-19 pandemic.
When: Whenever you can!
Where: Online
Cost: $49 - $149 with free Express delivery on orders over $120
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