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Drink a Cup of Excellence

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by Kiesten McCauley (subscribe)
My early career was in teaching, writing, producing and directing for theatre, comedy and impro shows. Now I'm a professional creative person. Mostly high-end branding, strategy, writing, editing and digital content creation.
Event:
Merlo Secures Limited, Exclusive, Award-Winning Bean
coffee, beans, excellence, cup, award, winner, merlo
Taste the Best Beans on the Block


It's a well-known scientific fact* that writers are fuelled by either alcohol or coffee. As the type of writer who chooses the latter, I am very excited to be invited to get a first taste of Merlo Coffee's limited, exclusive 'Bean of the Month' for December.

A rep for Merlo tells me, "Merlo Coffee has secured the exclusive supply of the multi award-winning Cup of Excellence Colombian bean for December. Merlo will be the only roaster in the world to have these beans, which come from the Lucitania farm in the heart of Colombia."

The bean of the month will be available for people who take their coffee as seriously as I do from December first until it inevitably sells out. The farm from which the beans come has been working on coffee perfection for over 20 years. They're dedicated to farming a sustainable bean that's certified by the Rainforest Alliance, Fairtrade International and UTZ.

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merlo, cup, brisbane, award, winner, beans

"This year in the Cup of Excellence Awards, the Lusitania beans scored 85.5/100, beating hundreds of beans from around the globe to achieve the required and celebrated level of excellence," Merlo's rep adds.

The Cup of Excellence Awards are the most prestigious award in the coffee industry. Coffees are heavily scrutinised, with the top ten contenders 'cupped' (evaluated, tasted and scored) six or more times throughout the competition, that lasts for three caffeinated weeks. I bet the judging panel is buzzing after that!

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Coffee: it's Fuel for Writers


The Alliance for Coffee Excellence that runs the awards says, "The prices that these winning coffees receive at auction have broken records and proven that there is a huge demand for these rare farmer identified coffees."

* Writer's claim in first paragraph not stringently tested in a lab with a proper control group; not even tested by Mythbusters.
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Why? Too much blood in your coffee stream
When: From December 1st
Phone: 07 3620 4200
Where: See website for your local Merlo store
Cost: Contact Merlo for Prices
Your Comment
I am a fan of Merlos private bean mix, I consider it the best coffee in town.
by chill3 (score: 0|6) 1686 days ago
Holy moly coffee fans! "New record set as coffee lovers rush Merlo for Cup of Excellence Bean - after exclusively importing over one tonne of the multi award-winning Cup of Excellence Colombian bean for the December ‘bean of the month’, Merlo has been rushed by coffee lovers. After 10 days, only 100kg of the beans remain, setting a new record."
by Kiesten McCauley (score: 2|537) 1676 days ago
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