General Assembly have created a free 90 minute masterclass designed to provide entrepreneurs with an easily-digestable introduction to digital marketing.
Digital marketing expert Brett Allen will lead the class, running through today's essential advertising platforms, tools and analytics systems on Tuesday 12 July at StartupCloud in Geelong.
This workshop is set at a beginner/intermediate level, for those who want to dip their toes into the world of digital marketing. This informative session will be followed by networking and a chance to interact with fellow business owners, entrepreneurs and startups from around the Geelong region.
Topics Covered by this Class Include
Effective brand strategy
Online consumer behaviour
Setting effective goals, KPIs and digital marketing analytics