It is well and truly time that we re-discovered the beauty of handmade tailoring, the simple pleasure to be found in owning something that is entirely unique and catered to you alone.
Yet, in this global age, we are all mass consumers. The internet, cheap overseas labour and bulk-buying multinationals have severely altered the face of shopping. We want more, and we want it for less. Naturally, the quality of the product falls to the wayside; a small price to pay for an overflowing wardrobe of on-trend pieces in a dazzling array of synthetics.
If you crave something a little more personalised, you are not alone. An increasing number of people are baulking at the thought of a revolving repertoire of the cheap and disposable. Instead, vintage, boutique and handmade wears are returning to favour.
No longer solely the domain of self-entitled businessmen and foppish dandies, Dejour Jeans has singlehandedly brought handmade tailoring to the masses. With prices starting at $40 a pair, this Sydney Road institution has been serving many a Brunswick hipster with affordable made-to-fit denim for over 20 years.
Thankfully, as Dejour Jeans demonstrates, a shoestring budget needn't be a deterrent to purchasing quality custom made clothing. Tailored on the spot at no extra cost, storeowner Nam Huynh does his utmost to ensure that your chosen pair of jeans fit perfectly to your body. In fact, he won't let you leave the store if they don't.
Here you can find Australian made denim in over ten different cuts for both sexes, including skinny or straight-legged model. Originally stocking denim solely in Melbourne's ubiquitous black, Nam now offers various shades of blue as well as the hipster friendly tones of maroon, beige, green, dusty pink and mustard.
Avoiding the Jeanswests of the world for a small one-man operations such as Dejour isn't only about superior quality and service but also about conscientious purchasing. The environmental ramifications of mass-produced clothing and accessories are particularly harmful, not to mention the damage done to local communities when we buy and produce offshore. So instead of flocking to your nearest outlet mall, look instead to local designers and vintage and second hand stores. Besides, it's nice to differentiate yourself from the indistinguishable jeggings-wearing hordes stalking Chapel Street.