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DAZE of Disruption

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How to re-invent in this digitally disrupted world
In this digitally empowered future where consumers trust friends and online communities more and the 'whisper power' of social media, transformational change & adaptive response are key to the sustenance of businesses and business models. Time, trust and data will become major currencies in this paradigm shifted world. These themes just represent the top most surface of the inaugural 2 day event Daze of Disruption held in Sydney's Belvoir Theatre on 18th and 19th May 2015.

Logo Daze of Disruption
Daze of Disruption Logo

Over 2 days, Daze held a series of keynotes, short stories from industry speakers and panel discussions all in Tedx style events that lasted 30-40 minutes each. The fantastic speaker lineup was made up of more than 60 speakers and panelists from Australia and internationally and included names like Kim Williams (AFL Commissioner and former NewsCorp and FOXTEL CEO), Damien Tampling (Partner Deloitte Tech, Media and Telecom), Didier Bonnet (SVP Cap Gemini), Kurt Solarte (Director IBM Studio), Marcos Kurowski (SapientNitro), Ira Kaufman (CEO Entwine Digital), Kai Reimer (leading academic in the field of digital disruption) to name a few. There were multiple themes across 2 days including the Incumbent's dilemma, how incumbents are reinventing themselves and leading the way, the power of data in this disruption, the lessons from disruptors and elevating the customer experience.

Travis Wright
Travis Wright (MediaThinkLabs) and his disruption mantra

The event format was beautifully architected. The key note speakers were top class and set the tone for the session to follow, the key note was then followed by 4 or 5 industry short stories. Key industry speakers provided valuable insight into their companies and their experience with practical examples that work. The speakers then joined each other on stage for an involved panel discussion and audience Q&A moderated by an industry expert.

Daze of Disruption
Panel Discussion at Daze including Zoe Roebucks, Greg Ellis, Jo Burston, Mick Entwisle

Backed by a strong speaker lineup, an engaging format and an encouraging audience the 2 days of events was a great success. Attendees had insight into the disrupted world from an incumbent's perspective, change that a board can bring to a company, practical ideas for gleaning intrapreneurs from within the company and setting up innovation labs, the power of data in this disrupted world and the view of disruptors on how they change the playing field.

Themes like Dis-Intermediation, Re-intermediation, Innovation Labs, Minimum Viable Product, Engaging with the customer community, Digital marketers, klout score were widely discussed. Disruptors like AirBnB, Uber, GoCatch, GoGet, Apple,, are prime examples of companies that re-defined the rules of the playing field and made market leaders re-think their business model and strategy.

My top takeaways and statements from the 2 days are listed below

  • Technology doesn't innovate, people do (Kim Williams, AFL Commissioner)

  • Cost of failure has never been lower (Kim Williams, AFL Commissioner)

  • M2M - Machine to Machine conversations (Kim Williams, AFL Commissioner)

  • Since 2000 , 52% of the Fortune 500 companies have disappeared

  • Customer experience defines your brand (Mark Henley, Adobe)

  • Best practices are time limited (Mark Henley, Adobe)

  • Disruptors are asset free (Andy Lark, Xero)

  • Is marketing a crutch for product mediocrity (Andy Lark, Xero)

  • Consumption patterns are changing (Andy Lark, Xero)

  • Do not hire a dickhead (Greg Ellis, Nimble)

  • Target ads with relevance (Ben Sharp, AdRoll)

    Follow the twitter hashtag #dazeconf to catch up on all the Daze of Disruption conference tweets and articles.

    A series of event pictures are available below

    Daze of Disruption
    Ira Kaufman, CEO Entwine Digital, USA

    Daze of Disruption
    Greg Ellis , Co-Founder Nimble, on why not to hire dickheads

    Daze of Disruption
    Greg Ellis , Co-Founder Nimble

    Daze of Disruption
    Mick Entwisle Founder speaks at Daze

    Daze of Disruption
    Jane Huxley, MD Pandora speaks at Daze

    If you were unlucky and missed the Sydney event, you can register for the event in Melbourne on 26th November 2015 at the Melbourne Town hall. Daze of Disruption is organised by B&T, Which50, The Misfits Media Company, The Wrong Hat Media Group.

    The Daze conference is relevant to multiple industry verticals. The themes discussed were insightful, pertinent and practical. It was a great opportunity to network with industry experts, leading academics in this space and authors of books on this subject. If you haven't caught up with the Daze rules, be sure to check this link and check your millenial score.

    All images are courtesy and have been provided by the media team of the event.
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