If you ever thought David Jones [DJ's] was outdated or out of touch – think again. During the annual carnival of flowers in early September this year, one's breath was taken away with the show of flowers flown from around the world on the Ist floor of the Elizabeth street store [and various floors throughout both Elizabeth and Market Street stores]. No expense was spared on the flowers or the amazing displays. The glory days of the DJ's experience has returned. Shop online? No way.
On 7th September I arrived at high noon to do my shopping and leave before the 5 pm. Razzmatazz. Not so. My friend and I stayed till at 9 pm. After spending a day of shopping, we were swept up with the crowd and joined in the fun, and fun we had. Before I go on, just a little bit of history about DJ's.
Mr. David Jones opened his first store in 1838 in George Street Sydney. In 1927, the now flagship store was opened in Elizabeth Street. The Market Street store [now recently sold] was opened in 1938. Skip to 2014. Woolworths of South Africa bought the company which in 2016 had a value of $ 2.2 billion, 7,200 employees  and 43 stores. There are amazing plans for the future of the oldest continuously operating department store in the world, still trading with the same name.
Now an annual event, Vogue and American Express fashion night was introduced 8 years ago [Vaefno]. The Sydney C.B.D. becomes alive and it is best if you plan to be in the store of your choice and enjoy the carnival, along with the other 200,000 shoppers. I heard one party person say it was like an evening at the Easter Show. Hard not to agree. DJs never disappoint, the carnival had something on all floors of both the Elizabeth and Market Street stores.