I am an Australian freelance writer living in Adelaide.
Published November 24th 2011
There's no other store like David Jones - or so the song goes. I'd step it up a notch and sing, 'There's no other store like David Jones at Westfield Marion.' This store has just undergone a recent refurbishment and boy was it worth the wait.
For about two months, I continually found myself lost in the department store as they also closed down the elevator and escalator that connect the first and second floors for the refurbishment's duration. Also, week by week, it seemed different areas of the ground floor were being closed off until you couldn't even access most of it. I soon found many of my favourite clothes brands squished together upstairs and my favourite cosmetics, shoes and underwear brands squished downstairs.
To travel between the floors, I had no option but to walk up or down the dangerously steep fire exit stairs. If you had a baby with a pram, an elderly parent in a wheelchair, or simply a sore leg, you had no choice but take the escalator out in the food court and quite frankly, that was just too much of an effort.
But I bravely returned a couple of weeks ago and tadda! The refurb was complete. I was disappointed there wasn't a grand opening as such because when I walked through those doors, I was gobsmacked by the improvement that it at least deserved a big hoo ha. It resembled Barneys or Macy's in New York.
There were white polished tiles and bright lights; escalators with lights going up them; a huge cosmetics department, taking up about half the floor; a discreet section of beautiful bras and underwear; gorgeous bags displayed on tables; an extensive swimwear section; ladies concession brands like French Connection and Table Eight and shoes glorious shoes with about five new brands being stocked. Around the other side is The Jean Wall with over 100 styles from trusted brands. And what I love about the perfume area is that there is staff to help but unlike the city store, staff aren't getting in your way to make you smell something.
Unfortunately, the refurb goes as far as the first floor. A trip upstairs to menswear, children/baby wear, stationary, books, home office, small electrical and homewares is the same, except for a few light globes. Unlike the blinding white light downstairs, it seems they've been dimmed upstairs.
While I used to think Myer and David Jones were sisters, as in, same products, same prices, Myer is definitely the long-lost cousin in this instance. It just goes to show that a change can prove as good as new and I know where I'll be doing my Christmas shopping.