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Cupcake Central

Home > Melbourne > Food and Wine | Shopping
Published July 22nd 2011
Right next to Glenferrie station, you will see a store with "Hatch That Dream" written on the glass door followed by a drawing of egg which has wings. That is Cupcakes Central store.

The store's ambience is nice as you are welcomed by colourful displays of cupcakes that make you have to resist the urge to buy all kinds of cupcakes. It is not over-crowded and open from 7.30am during weekdays and 10am during weekends. Tt is a nice place to hang out with your loved ones and grab breakfast or brunch. while sitting down on the comfy seats upstairs amongst the cute décor .

As it is freshly baked daily, the cupcakes have a schedule baking calendar, so make sure you check on their website if you really want to buy a certain flavour. The popular flavours are Vanilla Vanilla, Devil's Food Chocolate, Cookies & Cream and Red Velvet. My favourite is Red Velvet Cupcake, as it is topped with a velvety cream cheese frosting; this decadent lustrous red cocoa cake has a pure indulgence – really you must try it. Beside its tastiness, red velvet is really cute as on top of cream cheese frosting is a little heart shape topping, perfect gift for Valentine day (take note guys!)

So, this weekend I planned to give my friend a birthday cupcakes, as I know that it is the new way of a birthday cake nowadays. Cupcake Central has gift box of 12 cupcakes for $45 and other choices of gift boxes if you order online. I wanted it to be more special, so I planned to go for their cupcake fondant to top the cupcakes. It means that you can either print your own image or choose edible monogram letters and shapes. The price itself varies from 25 cent to $1, depending on what kind of topping you want. Moreover, there is also a mini cake that you can order so it would stand out on your cupcake towers for your special occasions (great idea for dream wedding cake!).

Lastly, if you are bored with your weekend activity, I suggest you try a cupcake decorating workshop. It is $30 per person, but each guest will receive a box to take home their decorated cupcakes, so I guess it is still worth the value. It is perfect for a group activity but not suitable for individuals, as the minimum booking number is 6 people.

What makes Cupcake Central different to other cupcakes stores is their range of gluten-free and vegan cupcakes. For $4 for standard size cupcake and $2 for baby cupcake, it is worth every penny because you could tell that they use the finest ingredients in their cupcakes. Healthier and tastier.
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Why? Cute and yummy cupcakes for the sweet-tooth!
When: Mon–Fri 7:30am – 6:30pm, Sat-Sun 10:00am–5:30pm
Where: Shop 7, 672 Glenferrie Road Hawthorn VIC 3122
Cost: $4 per cupcake
I had no idea this shop existed - is it new? It's quite near me, I'll need to go down and check it out. Winter's so great for curling up with a cupcake! And the workshops sound like a bit of silly fun - might have to give it a go.
By Sam van Zweden - senior reviewer
Monday, 25th of July @ 03:49 am
Hi Sam,

yes it is still quite new as they opened this shop in 2010 if I am not mistaken. The first store is in Hawthorn, but I heard they opened the another one at Level 2, Dining Hall Melbourne Central.

yeah, give it a go :)
By Trista Yudhitia Bintoro - senior reviewer
Monday, 25th of July @ 05:48 am
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