Cecil Walker Cycles is cycling heritage in Melbourne. Having been in operation since 1938, this is a brand that knows what it means to ride a bike in this city.
Recent years have seen an explosion in interest in cycling and in turn cycling stores being established - and this is a great thing - yet, there is something special about visiting a store that was here long before most of the current interest in cycling began.'
Little nods and winks to the history of Cecil Walker are visible as you walk throughout the store
In spite of its history the store is one that is supremely modern, both in facilities and features. Located on Elizabeth St just across the road from Melbourne Central it is easily accessible for someone looking to buy some new gear on the way home from work; or indeed for someone who has popped a tire riding through the city streets.
For those looking to make a bigger purchase, the store has everything from socks for a few dollars all the way up to bikes ready to ride in the thousands. This may be a intimidating prospect to some, but for those who love cycling they'll appreciate this is a store that caters for all cyclists.
'..the store has everything from socks for a few dollars all the way up to bikes ready to ride in the thousands.'
With this, a special note should be made of Cecil Walkers' commitment to continually updating and changing their lines. While they may have been in business for over 70 years they've modern bikes - such as hybrids alongside straight racing ones - as well as the latest in commuter bags, helmets and more.
A selection of the latest gear on offer around the store
All this comes with warm, friendly and 'zero pressure' customer service from the folks on staff. This is an important point to note for a new rider - whether picking up their first bike at 15 or 50 - could be forgiven for being intimidated by all the options on offer.
Yet, Cecil Walker have been putting people on bikes for years, and are happy to take the time to see you get one your happy with, and do so without feeling pressured to buy something then and there.
In sum, Cecil Walker has been about cycling in Melbourne for a long time. If new to the world of bikes - or are a old hand looking for a new shop - this represents a good option to ride on over to.