In today's cut-throat world of business, a corporate presence is important if a company wishes to stay in the forefront of the competition. No business can do this without building a corporate identity of excellence. This starts at the grass root level with not only having a good product or service but having the right employees that are skilled and valued. Ongoing training and opportunities to show appreciation to staff with rewards and team building events all contribute to the corporate image. The corporate identity continues to develop from how you connect with clients, building relationships and rapport. Delivering a killer speech or impressive presentation at an event is imperative but the food is also important - not stale sandwiches, rock on the plate muffins, cheese and crackers, but high quality wholesome fresh food that impresses your staff and clients alike.
No event would be considered a success if the food was poor. The cosmopolitan nature of the Australian population has brought us so much variety in food. In doing so, this competition and high standard have developed discerning palates. We are used to receiving high-quality food when dining out and we demand it. This flows through to the expectations at catered events and quite often the success of any event is based on the quality of the food.
Catering has a general perception as being luxurious and extravagant but if you are out to impress, then you need to pay for expert advice and quality food. Recently I was invited to the launch of the Catering Project's new summer menu. This event was held at unique function space, The Porter at 1 O'Connell Street in the city. This area is perfect for corporate functions, training seminars and special events. Designed like an exclusive business lounge with its own concierge desk, the spaces can be adapted to suit the needs of the client whether it is booked for workshops, presentations, networking events or product launches.
The Catering Project supplies all the catering for this space and also will deliver to any event Sydney wide. The Catering Project offers a range of collection boxes for corporate catering and private catering occasions. The evening I attended was the launch of their summer menu options. Boxes and platters of catered food were on display throughout the venue.
Tables were full of their box selections - Starting with freshly squeezed juices served in glass bottles - Green Power juices: spinach, kale, apple, pineapple and mint and Cleanser juices: beetroot, carrot, ginger and watermelon. I had a green power juice and it was delicious.
There are so many options that can be boxed and delivered even gluten and dairy free options - delicious muffins, banana cakes, fruit slices. I didn't want to stuff myself with cakes, but it was testing all my will power.
Morning tea boxes of salted caramel praline croissants, assorted fruit and cinnamon danishes, fresh berries, chocolate brownies, white chocolate fondues and fresh fruit collections. It was all a feast for the eyes!
They had obviously worked their buns off to produce all these tasty treats. If rolls weren't your thing, you could choose from salad or roast veggie jars, chicken schnitzel strips, grilled salmon, green beans, snow peas and assorted sliders. The beauty of using the catering project is that you can customise your box orders whether it be breakfast, morning tea, lunch, afternoon or high tea, buffets or stand up canapés. There are also options for gluten free, dairy free and vegetarians.
After two hours, the crowd of guests started to disperse so we had a seat in the lounge bar area and checked out the brochures feeling rather full. Then the evening canape selections came out! Oh my if only they had brought them out earlier. No doubt most of the earlier guests had also come to the conclusion that the table display boxes of the breakfast, lunch and afternoon tea selections were the only things to tasted. So having already over indulged it was hard to force in more, but once again the sight was too much to resist. We repeatedly said, "Oh I can't fit more in! Ok, I will have one more".
I had to conclude that if I had a business in the city or an event that required catering, then the Catering Project would be the ideal choice, not only for corporate bookings but also for special events.