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'Cap' for a Cause at Gloria Jean's Coffee

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by Cici (subscribe)
Cici is a Sydney based freelance writer.
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What do former Australian cricketer Nathan Bracken, Channel 7's reporter Karen Ledbury, and former surfer and model Laura Andon, have in common? You'll find the glaring answer floating on the chocolate-dusted, frothy surface of a smooth cappuccino. They've been united by a national love of coffee and are championing the Cappuccino for a Cause annual fundraiser, initiated by Gloria Jean's Coffee.

Cappuccino for a Cause: the sip that counts

Come the 28th and 29th of October, all you have to do is kick your feet up, unwind and have a 'cap' - or two, or three - from Gloria Jeans', with mates or loved ones and consider it a worthy activity shared, as every cup brings in 50c to the Variety kids' foundation.

Established in 2009 by the founders of Gloria Jean's, Cappuccino for a Cause is an annual charity initiative and is a hugely successful joint effort by the giant coffee franchise and various humanitarian organisations, backed by a nation of unstoppable coffee drinkers. Last year, in October 2010, Gloria Jean's helped rake in $115 000 nation-wide for the charity. It's great to see a big-named company bring back to the nation and its consumers the values of charity and awareness of community. Contributing has never been a bigger buzz than with a sip of a 'cap'.

Helping bring smiles to others: the unwavering smile of a coffee nation

It's no small wonder that the success of the charity rides on the huge wave of coffee-consumption that's the backbone of the Australian retail beverage industry, with coffee sales predicted to reach $1473million by year 2013. Wow, guess we don't need any further encouragement to reach those mind-boggling statistics – it's powered on caffeine by itself!

There will be no shortage of local celebrities and sporting heroes who are willing to back up the cause at coffee houses around the nation as they play host to a family day with special activities planned for the kids, on the 28th. As if you need further encouragement to take part in the coffee culture that's become one big charity event, on the 29th, celebrities like Nathan Bracken will stand behind the coffee machine to serve the public their caffeine-hits.

Drink to kids' health (Image courtesy of Gloria Jeans website)

Variety aims to improve young lives by giving them the support they need through empowering the sick, disadvantaged or special needs amongst them. Cappuccino for a Cause ultimately veers towards financing the purchase of three Sunshine Coaches which help in the transportation of these children and two wheelchair-friendly Liberty Swings for Variety.

The children's charity (Image courtesy of A Little Extra)

So, as we tend to take a cup of coffee for granted, with your next sip, spare a thought for the kids, especially those who aren't able to enjoy day-by-day activities to the carefree capacity as the rest of us, and make your 'cap' count on the 28th and 29th, next weekend.

Ways you can contribute throughout October:

1. Donations with Heart collection boxes.
2. Purchase of Gloria Jean's Coffees™ Travel Cups ($2 from the travel cups going to Variety) and Shortbread Heart Cookies (50c from each cookies, to Variety).
3. On 28th and 29th, 50 cents from every cappuccino sold at Gloria, will go to Variety.
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Why? Drink to a worthy cause.
When: Anytime, on the 28th and 29th Oct.
Where: Gloria Jean's Coffee everywhere.
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