It all started in a run down 1920s building on Brunswick Street in New Farm. Avalon was home to a motley crew of artists, prostitutes, gentry and drug dealers. There is an old sepia photo of Avalon on the menu. Fast forward 90 years and it became a hole-in-the-wall burger shop. Ten years on, and a few million burgers later, their approach hasn't changed. That was the first in a chain of over 20 in Queensland with more planned in other states.
You may already know (and love) Burger Urge. Their other inner city stores are at QUT Garden Point, West End and South Bank. They are also popular in the suburbs including the Valley, Chermside, Nundah, Logan and Redbank Plaza. And now they are in the CBD at 199 George Street, opposite the Treasury.
Alfresco opposite the Treasury Casino (image by writer).
The menu has over 15 burgers including specials, the newest being Kansas BBQ Beef Rib and Bacon. My lunch date chose from the American Style list with a Boston Cheese Burger. It was made from prime ground Australian beef, melted American style cheddar and salad. He asked them to leave off the pickles, special sauce and aioli. He believes he is a bit of a burger buff and declared it to be "very good," between mouthfuls. We were both given complimentary thick cut fries (not French) with herb and garlic seasoning, as an opening freebie. They were certainly complementary to the burger and much enjoyed.
Boston Cheese with Fries (image by writer).
I opted for one of the Classics: Chicken Pineapple Express as a wrap, rather than on a burger bun. It was marinated free-range chicken breast, melted American-style cheddar, pineapple, hot jalapenos, red onion, chipotle mayo, aioli and salad. I'm not sure it needed 2 different mayos but it was yummy and very filling. The portions are generous.
Chicken Pineapple Express and Chips (image by writer)
The burgers range in price from $11.50 to $15 for the House Specials. The latter include The Donald Trump and Mrs Clinton's Chipotle Chicken. I wonder which is more popular? Have you noticed a theme going on here? Yep, it IS an American-style burger joint. The interior is clean and spacious and very retro American '50s diner. So, of course, you can get milkshakes: Nutella Peanut Butter (mmm), Strawberry Marshmallow or Apple Pie Salted Caramel. But there are also beers: from Burleigh Brewing Co and Mountain Goat.
Burger Urge counter (image by writer)
From August, Burger Urge has introduced a new special: The Big Crunch. This burger is premium minced Australian beef, crispy maple bacon, salt and vinegar chips, melted cheese, pickles, red onion and maple sriracha mayo served on a glazed milk bun. (Sriracha is a type of HOT chilli sauce. It is probably the coolest hot sauce in the world.) It's available from all Burger Urge stores for a limited time. Are you vegan, vegetarian or gluten free? No problem. You are catered for and so are the kids.
Kids' Meal Deal (image by writer)
Burger Urge have a social conscience and this is demonstrated by helping Aussie farmers. They pride themselves in using only the freshest, premium, free range produce sourced from local Aussie farmers. They also support Buy a Bale which is a not-for-profit charity program run by Rural Aid. Established in 2015, Rural Aid's purpose is to relieve the poverty and disadvantage of farming families whose primary businesses have been affected by natural disasters such as droughts, bushfires and floods. A small bale of hay costs $20 to purchase. For more information or to donate, click here.
Burger Urge (image by writer)
If you check out Burger Urge's website here, you will be able to see on "Our Food" page, that there is food provenance, local suppliers, nutritional info and other good stuff; and you'll soon be able to order your burgers online. Don't forget to pick up a FREE Bite Club card to get discounts and specials. I urge you to try them.