This is an initiative by Pink Hope, Australia's first charitable community designed to inspire women to be proactive and vigilant with their breast and ovarian health.
By wearing your brightest lippy, you are promoting the importance that all women everywhere should be aware of the disease that effects millions of women around the world every year.
If you'd like to go one step further in your pink lipstick quest, you could host a fun event which of course must involve wearing bright pink lipstick! You can set up an online promotion for your event here
Pink Hope aim to reach their target of $150,000, so they can employ a Genetic Counsellor and Programs Co-ordinator.