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Surely they got the marketing wrong for this event. Or the marketing consultant is too young to realise that you should never even hint at the fact that many baby boomers (those born between1946-1963) could ever be considered seniors.
Baby boomers are the post-war generation. A large and defiant social demographic who push the boundaries outwards as they reach them. Reaching middle-age once meant turning 40 now it is more like 50. And as for retirement, well forget it, as boomers just keep on working.
Or "keep on rocking" as as boomer musician, Brian Cadd likes to say.
Singer, songwriter and musician Brian Cadd, who was born in 1946, is into his 46th year on the road.
And he is still respected as one of Australia's most vital and enduring musical talents.
Boomers remember him for songs such as Little Ray of Sunshine, Arkansas Grass, Ford's Bridge, Fool's Gold, My Baby's Gone (Axiom); Show Me The Way and Ginger Man which is shown below.
He would also end up playing with two of the most celebrated bands of his day, The Groop and Axiom.
His songs have been covered by many prominent acts from Joe Cocker and Ringo Starr to Bonnie Tyler and The Flying Burrito Brothers. He had also written tunes for Joe Cocker, The Pointers Sisters, Bonnie Tyler, Little River Band and Gene Pitney.
In an interview for the Sydney Morning Herald Cadd said of musicians of his own boomer generation: ''I can see them all remaining 20 years on and rocking their heads off. Long may we reign!''
Now I am afraid if you want free tickets to see Brian Cadd, you are going to have to own your age. You need to be a senior (although seniors are welcome to bring their family members.)
But it will be worth it just to see Cadd in concert.
The free concert will be held at Palm Lake Resort in Truganina which is near Melton.
Other attractions (depending on your age) include a craft display and stalls, lawn bowls demonstrations, BBQ lunch, refreshments, and a chance to look through some of the display homes.