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Brandy Melville: Women's Clothing & Accessories

Home > Montreal > Shopping | Fashion
Published April 30th 2013

The wait is finally over. Brandy Melville opened its doors this past Friday west of Saint-Catherine (between Stanley and Drummond) joining the ranks of numerous labels settled on the street. With locations across the globe, the Italian-based, L.A. inspired chain has been styling Canadian women for one year and now, it's Montreal's turn.

"Brandy Girls" rejoiced Friday afternoon as they eagerly waited in line for the store to open. The one-floor establishment was busy all weekend, but that didn't stop the dynamic sales staff from working through the crowd as women flocked to visit the fourth Canadian location.

Walking into the store is part of the overall experience: Tall ceilings make for a spacious feel, while vintage furniture, bookshelves, and a number of dream catchers adorn the walls. A pink rotary phone is just another of the many novelty items on display. Another memorable attraction is their selection of handmade, wooden signs, which are customized to cater to each city. Signs that read "Rue Ste-Catherine," "La Joie de Vivre," "Les Habs," and "Little Italy," among more can be found all over and are also prominently displayed on the wall facing the cash registers for sale.

The items are a bargain. Carrying the same styles as coveted boutiques with a higher price tag, the brand is affordable, fun, up-to-date fashion. Selling everything from women's apparel, to accessories and jewellery, Brandy Melville can be described as urban boho-chic meets girly beach bum.

Merchandise arrives on a weekly basis making room for new stock. Expect unstructured, loose-fitting clothing and flowy materials. Having previously come under fire for their "one size fits all" policy, I am told that this is done to allow for quicker, more cost and energy-efficient production. This can either help reduce rummaging and that ever trying search for the right size, while on the other hand, it can prove frustrating for some – with good reason. The current collection features graphic tanks and tees, earth-tone dresses, the season's hottest prints, cotton basics, and delicate jewellery.

Under the fashion radar, Brandy Melville is a great way to keep up with the trends without burning a hole in your pocket.

Bienvenue à Montreal!

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Phone: 514-394-1113
Where: 1188 Sainte-Catherine West, Montreal
Your Comment
Best store! I love it.
by aless (score: 1|17) 3670 days ago
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