What do you think of SA's new brand logo, described by SA Premier Jay Weatherill as "a symbol that can be used by every South Australian company and institution, at home and abroad"?
OUT WITH THE OLD: Kellie Campbell-Illingworth, a partner at Parallax, the graphic design company who jointly created the old SA brand logo with KWP!, in front of the logo at Adelaide Airport. Picture: Bianca De Marchi - courtesy of News.com.au
Premier of SA Jay Weatherill asked the Economic Development Board to deliver Branding South Australia, who engaged Melbourne-based brand designer, Ken Cato, with a budget of around $1.3 million.
Want to know more? Go to www.brandsouthaustralia.com.au where it describes Branding South Australia as "all about developing a strong brand for our state which captures the essence of what we are about"
I'm interested in hearing what readers and writers of WeekendNotes have to say.
In its e-book, Economic Development Board's Chair, Raymond Spencer and Chief Executive Officer, Darren Thomas describes Branding South Australia as "truly one of the most defining moments in South Australia's history".
SA Premier, Jay Weatherill states "more than 3500 South Australians have contributed their ideas to this project through a survey, social media and forums held across the State". Were any of you among those consulted or surveyed?
Am I one of only a minority rather than the majority who was unaware of this branding campaign which has now been launched and already incorporated into SA's various business logos (such as Coopers and Codan)?
Sure, the origami style Australia (minus Tasmania) with the multiple doorways on SA is a great concept but how much public consultation has taken place to justify doing away with the old and saying hello to the new? Am I not alone in thinking that the majority of "public consultation" took place with SA's key stakeholders such as SA business and organisations?
Branding South Australia describes the new brand design as being "multiple doors all opening up our State. Welcoming tourists, migrants, investors, traders and businesses. Inviting discovery. Accessing our secrets. Offering a refuge, communication, friendship and hospitality" and goes on to state "whilst we're not asking you to change your brand identity, we are looking to have every South Australian business use the new South Australia brand mark."
Since its launch on Wednesday (6 March 2013), there's been a huge response in the social media, including the creation of a Facebook page titled Rebrand SA Again (where the public can have their say, whether it be for or against).
WHAT ABOUT ME? An oldie but a goodie - courtesy of baytram366's photostream on flickr
I think the new logo is boring, there is no vitality or excitement in it compared to the old one. The new one reminds me of a real estate logo. I'd hate to think how bad the 3,499 other submissions were if this is the best of them. And why was it necessary to rebrand SA anyway?
Good logo for real estate. Terrible as a tool to brand our State... dull, uninspiring and obscure ( hence the need for the lengthy interpretation proffered by Branding South Australia ) and lacking the spirit and cheerfulness of the previous logo. Is this really how we want the rest of the nation to perceive SA?
One of the worst logos I've seen to date. The WT logo has been the best to date. The new one is oppressively lumpy: says nothing other than perhaps: SA buried under red tape....who is responsible for this?
you are not alone!! But then I guess we are used to a lack of consultation by government these days, regardless of the rhetoric of consultation . . . Will read your recommendations - thanks for the article.