Bloomingdale's New York

Bloomingdale's New York


Posted 2024-05-08 by Alicia Daudfollow

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It was a sunny Saturday morning in May and the iconic Bloomingdale's store in New York City was bustling with shoppers. Located on Third Avenue and East 59th Street, the massive multi-level Bloomingdale’s has been a beloved Big Apple institution for over 150 years. I went through the crowded ground floor, taking in the sights and sounds—brightly colored clothing and accessories lined overflowing racks. Stylish mannequins modeled the latest looks. Chic boutiques showcased picks from top designers. Elevator music played as shoppers buzzed about clutching Bloomingdale’s signature brown bags. It was clear that for New Yorkers and visitors alike, Bloomingdale’s served as a fun shopping destination and a vibrant cultural crossroads.

History and Founding

Bloomingdale traces its origins back to 1872 when Russian immigrant Bloomingdale Brothers opened a small dry goods store on the Lower East Side of Manhattan. The polished emporium operated under the simple motto "We Undersell All Others." Through hard work and clever merchandising, the Bloomingdales began expanding to new locations including a flagship store that opened in 1886 at 59th Street and Third Avenue, the site of the current Bloomingdale’s. By the 1920s, Bloomingdale’s had grown into a respected national retailer known for its quality women’s and men’s fashions. In 1988, Bloomingdale’s was purchased by Federated Department Stores, which was later acquired by Macy’s, Inc. in 2005. Today Bloomingdale’s remains a leader in luxury shopping with over 50 locations across the United States.

Brand and Values

Under the mantra "Shop Like No Other", Bloomingdale prides itself on offering an engaging high-end shopping experience. From creative visual merchandising to exclusive partnerships with top fashion houses, the retailer aims to delight customers with unexpected finds and a sense of discovery. Bloomingdale also champions emerging designers and is dedicated to community outreach programs focused on arts, education, and social justice. The store’s iconic Brown Bag, introduced in the 1950s, has become a fashionable symbol of style, adventure, and optimism that represents the uplifting Bloomingdale’s spirit.


Bloomingdale’s is currently owned and operated by Macy’s, Inc., one of the largest retail conglomerates in the world. As a division of Macy’s, Bloomingdale benefits from synergies related to supply chain management, IT systems, real estate opportunities, and financial resources. However, Bloomingdale also maintains autonomy over its exclusive assortment, marketing campaigns, and customer experiences. This hybrid structure allows Bloomingdale to achieve economies of scale while still nurturing its distinctive upscale image and brand identity.

Stores and Locations

With over 50 outposts worldwide, Bloomingdale’s has significantly expanded beyond its New York roots. Flagship Bloomingdale’s locations can now be found in major US cities like San Francisco, Boston, Chicago, Washington D.C., and Los Angeles. The brand also inhabits prominent places in international destinations including Dubai, Doha, and Kuwait City. However, Bloomingdale’s signature 59th Street store remains the crown jewel, spanning 1 million square feet, 4 floors, and housing luxury boutiques from top designers. About 20% of Bloomingdale’s total annual sales still flow through this iconic New York City doors, cementing its place as one of the true temples of high-end shopping in America.

Shopping by Department

Women's Fashion

The expansive women’s clothing section spans multiple floors and features everything from crisp workwear to flowing evening gowns. Shoppers will find impeccably edited collections from beloved designer brands like Theory, Rag & Bone, and Tory Burch alongside up-and-coming indie labels. Bloomingdale’s private labels like Maxwell + Williams and Buckley London also deliver chic, affordable styles. Stylists are always on hand offering personalized outfitting assistance and fashion advice.


Whether you’re looking for strappy sandals, slick pumps, or cozy ankle boots, Bloomingdale's shoe department delivers. Premium European labels like Manolo Blahnik and Gianvito Rossi sit alongside top athletic brands such as Nike and Adidas. Stylists can help shoppers mix and match footwear with outfits from the clothing sections above for a pulled-together look.


No Bloomingdale’s experience is complete without browsing their stacked accessories displays. Delicate jewelry from Maria Black, Baublebar, and more lines elegant display cases. Sunglasses by Gucci, Valentino, and Ray-Ban beg to be tried on. And Bloomingdale’s cashmere scarves, hats, and gloves make for effortless cold-weather finishing touches.


High-end designers like David Yurman, Tiffany & Co., and Pamela Love offer breathtaking fine jewelry and stackable baubles sure to become family heirlooms. Bloomingdale’s reps can also assist with custom-designing personal pieces and facilitating special orders.


All the top leather brands including Chloé, Rebecca Minkoff, and Mansur Gavriel populate Bloomingdale’s handbag displays. Stylish totes, cross bodies, satchels, and clutches in supple materials like croc, leather, and python offer seriously Instagrammable carrying options for any occasion.

Men's Fashion

Bloomingdale's menswear floor is a sartorial wonderland stocked with heritage-inspired pieces from Ralph Lauren, Theory, and J.Crew alongside edgier streetwear looks by Nike, Champion, and Stone Island. Luxury label shop-in-shops from Brunello Cucinelli, Etro, and Saint Laurent deliver effortlessly cool designer duds.


High-end oxfords and boots sit cheek by jowl with covetable sneakers and loafers. Go-to brands like Allen Edmonds, Beckett Simonon, and Common Projects deliver quality kicks to match any ensemble.


Sunglasses, fragrances, belts, and wallets from top names groom guys for polished everyday style. Cashmere scarves and leather gloves make for thoughtful luxe gifts.


A top-notch grooming bar offers shaves, cuts, and color services using high-performance men's products from Jack Black, Davines, and Briogeo.

Kids' Fashion

Mini fashionistas will delight in browsing miniature versions of top women's and men's lines by Ralph Lauren, Lacoste, and Hanna Andersson. Bloomie’s also stocks cool exclusive labels like Janie and Jack, Primary, and Mini Rodini.

Home and Bedding

Bed and Bath Linens

Ultra-soft sheets, plush blankets, and lush towels are sourced from top brands Vera Wang, Frette, and Boll & Branch. Luxurious down comforters, shams, and sketched duvets outfit a serene oasis.

Kitchen and Dining

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Bloomingdale’s signature apartment and kitchenware lines deliver everything from Dutch ovens to bar carts in on-trend designs. Classic brands like Le Creuset, All-Clad, and Wusthof equip guests with top-quality cookware. Exquisite china, crystal, and flatware by Mikasa, Bernardaud, and Giselle elevate dinner parties in high style.

Home Decor

Curated furnishings, lighting, rugs, and art portray on-trend global design aesthetics from mid-century to contemporary. Upscale brands like Arteriors, Serena & Lily, and Terrain line dreamy vignettes throughout the expansive floor space.

Giftwrap and Stationery

Bloomingdale’s full-service ribbon station offers customizable gift wrapping using luxe papers, ribbons, and boxes. Elegant stationery gifts and accessories make thoughtful correspondence an art.


Bloomingdale’s beauty department stocks the most coveted brands and is a shopper favorite.


Scent aficionados will be impressed by a vast fragrance library spanning top niche and luxury houses from Tom Ford, Dior, and Guerlain to Byredo, Diptyque, and Le Labo.

Skin Care

Bloomie’s skincare section stocks coveted results-driven brands including La Mer, Dermalogica, and Augustinus Bader alongside up-and-coming Korean labels. Consultations with trained specialists provide personalized product recommendations.


Vintage-inspired cosmetics by Charlotte Tilbury, Westman Atelier, and Chantecaille supply long-lasting looks. Bloomingdale’s own private label “Bloom” adds affordable staples and experimental palettes bound to become new favorites.

Hair Care

Professional-grade shampoos, conditioners, and styling tools from Bumble and Bumble, Ouai, and Dyson deliver salon results at home. The signature Bloom Pro-artist Collective offers cuts and color services using the best professional-grade products.

Bath & Body

Luxurious body routines begin with items from Diptyque, Jo Malone, and Bloomie’s new “Her” line of scented candles, oils, and soaps. Customizable gift sets make spa packages ideal presents.


Bloomingdale's expansive shoe department fits every budget and taste. Luxury displays showcase top names like Gucci, Valentino, and Jimmy Choo alongside premium athletic brands.


All the most coveted "it" bags populate Bloomingdale's handbag sections with daytime styles by Rebecca Minkoff, Longchamp, and Kate Spade mixing with luxe evening bags and totes from Chanel, Prada, and Louis Vuitton.


Bloomingdale's fine jewelry boutiques sparkle with diamonds, gemstones, gold, and silver by top labels like David Yurman, Cartier, and Verdura. Custom designs invigorate heirlooms and meaningful commissions.


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Bloomie’s exhibits top designer accessories in an endless variety for men and women including scarves, hats, gloves, belts, ties, and shades. The edit only includes the trendiest must-haves from top fashion houses.

Sporting Goods

Bloomingdale caters to fitness, wellness, and leisure with treadmills, weights, yoga mats, and equipment alongside apparel from Lululemon, Nike, and Champion.


Sleek laptops, tablets, cameras, and headphones populate the electronics floor alongside major appliances for stylish home upgrades and gadgets for productivity and entertainment.

Luggage & Travel Gear

High-functioning and good-looking travel accessories stock savvy sets, weekenders, duffels, and totes by Tumi, Rimowa, and Calpak for stylish globetrotting in comfort.

In Closing

Spending the morning browsing Bloomingdale's rich assortments was a true delight. The mix of exclusivity, value, and fun sense of discovery proved why generations have considered "Bloomie's" a New York institution. Whether shopping for luxurious gifts or everyday essentials, this flagship store continues uplifting customers with quality, creativity, and the finer things in life. With over a century of success and expansion underway, I have no doubt Bloomingdale's will remain one of America's top destinations for high-end shopping and style inspiration for many years to come.

You can learn more about the market on their website here.

1000 Third Avenue New York, NY 10022

285661 - 2024-05-08 15:50:27


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