I'm a writer/blogger living in Adelaide, check my blog out at passthegeek.com
Give me nylon or give me a meet up! On September the 13th was this year's Black Milk Adelaide Meet-up. For those of you that don't know what Black Milk is, please allow me to educate you.
Brisbane based James Lillis is a father of two, who in such a short amount of time has built an online fashion empire with hundreds of thousands of 'hot boss' soldiers. This has all been done with no background in design or fashion, no physically locatable store or shop front and absolutely no advertising; other than the verbal advertising of the owners of his designs.
Black Milks prime stables are leggings, tank-styled body con dresses, suspenders and body con skirts. A simple nylon material that is a canvas for a variety of digital prints varying from Star Wars, Mass Effect, Harry Potter, H.P Lovecraft and ever art pieces such as The Scream or Der Kuss. Since the creation and jet setting jump off of the brand, there have been a variety of celebrities wearing James' nylon such as; Kimbra, Robyn, Jessie J and Lucy Hale.
One of the biggest tools used to make Black Milk what it is today is Facebook. Thousands of girls flock to communities on Facebook from around the world, forming friendships and connections over the brand, causing the social media website to be one of the biggest reasons for the brands popularity. It's because of these communities that we have such things as Meet Ups. Once a year girls from each state or even country join together on one wild night to celebrate Black Milk and mingle with its creator.
This year the Adelaide community held their meet up at the Electric Light Hotel. Booking out the hotel's beer garden you were greeted by roughly 140-150 girls all donned in the crazy, quirky patterns and styles of Black Milk.
The subsidised bar offered a variety of alcoholic and non-alcoholic beverages at an incredibly low price, including $3 wine. Alongside the bar was a variety of light finger foods such as fruits and pizzas. The hotel offered sheesha for a price of $15 for half an hour or $25 for an hour with your choice in a selection of flavours.
The night itself was one for forming friendships. It was a chance to meeting new people and appreciators, as well as the company creator James Lillis and his main marketing man Cameron Parker. It gave the girls an opportunity to get to know who was running the show behind the scenes as well as put forth their own clever ideas for future designs.
The night offered giveaways with each person getting to take one piece of merchandise from a box at the door, which included bracelets, stickers, fake-tattoos and badges. Later in the night, Cam and James set forth to the stage for a giveaway of free clothing, with one item per size being offered to girls throughout the crowd, some even getting one off pieces that haven't been released.
The night was a shaming hit with lots of socialising, drinking, dancing and overall appreciation. For just $10 per person, if you contemplated going this year and didn't you should definitely keep an eye out for next year. If you haven't heard of Black Milk before but are intrigued, visit their site at www.blackmilkclothing.com and try your hardest not to get addicted.