Would you be game to consume a Kanye snack along with his latest album, or munch on some Ellen as you watch her show? A weird new start-up called BiteLabs claims that they plan to make salami using celebrity tissue samples.
Taking a biopsy of stem cells found in muscle from the willing celebrity, a clump of stand-alone muscle will then be grown in the lab. It is not artificial meat; consuming it walks the line of cannibalism. Once fully grown, the meat is turned into artisanal salami in the usual way. The meat treat is seasoned to give it a kick of flavour matching the personality of the celebrity who it was cultivated from.
Bite Labs hasn't started production quite yet- they need the cooperation of celebrities to volunteer their tissue. The start-up has their eye on four famous people to start off with: James Franco, Jennifer Lawrence, Kanye West, and Ellen DeGeneres. Bite Labs invites everyone and anyone to tweet at the aforementioned celebrities to convince them to get on board. These big names are a little ambitious- perhaps they should set their sights on celebrities known for courting endorsement deals. If the Kardashian family hears about Bite Labs, it's only a matter of time before we snack on some Kim Kardashian salami before popping some Kardashian-approved diet pills and shape-up sneakers.
When I said I wanted a piece of Kanye, this is not what I meant.
It's hard to tell if Bite Labs is a hoax. The creators insist that they are deadly serious. The aim of the project is to raise issues around the sustainability of meat from farming- although it brings up many other questions besides. Would you eat celebrity salami?