Cyclists roll their wheels out on the road for a number of reasons. And while there is an abundance of cycling pathways, these pathways are often shared with other persons forcing many cyclists to take to the roads to avoid accidents.
Unfortunately, while many cyclists venture into this territory, many do so unprepared. They travel the roads in normal clothing causing them to blend into the environment rather than to stand out. A simple flashing rear light could mean the difference between being noticed or not.
You take a chance every time you ride your bike without visual gear on!
BikeForce Midland and BBB (Bikeparts for Bikers by Bikers) recognizes the fact that the cyclist death toll on the road needs to be reduced. And in order to support safe cycling, Bikeforce Midland is offering a 40% discount on Highlaser rear lights and highwatt headlights so that cyclists can afford to be seen. This special will last until stock runs out.