Living just metres away from Chapel Street, I've been watching Betty's Burgers & Concrete Co in Windsor develop literally from the ground up. I'd walk past it almost daily, watching it grow and perhaps like the few or many that may not be familiar with the product, wondered what burgers and concrete had to do with each other. I walked past it on the weekend just gone, excited at the thought that it might be open, but alas it was not. Driving past late evening, I saw the place filled to capacity and was miffed I wasn't there for the opening, but have since found out it was a private Betty's function.
Come Monday (26 Nov 2018) Opening Day, I was in there in a flash! Operating from 11am to 9.30pm Sun to Wed and 11am to 10pm Thu to Sat at 129-131 Chapel Street Windsor (03 9510 3579), the location is close enough for me to roll out of bed and stroll straight in for one of its signature burgers.
Even more tempting is the winning offer currently in play. Celebrating their new neighbourhood, they're giving you the chance to WIN a shopping spree on Chapel Street and a year of Betty's Burgers! For a chance to win, take a winning snap enjoying your burger at the new Windsor restaurant, post it to Instagram and make sure you hashtag #winning and #bettysburgers. Entries close 17 December 2018 and it's open to Australian residents only! Get in there!
If words come easy to you and you're more about the food and not fazed about the shopping, you can also enter online and in 25 words or less, let them know why you deserve to win a year of Betty's Burgers. Or, you could try your luck at both, and why wouldn't you! Who knows how long that winning offer will last, so get in there and enter!
Walking into the restaurant for the first time for my maiden Betty's Burgers experience, the first thing that got me was the friendly maiden ushering people through the door from street front. This friendly service didn't end there and continued throughout my lunchtime experience. I was lucky enough to have Hannah, the Project Manage,r and co-owner Nik Rollinson, (originally from Las Vegas, like Michael, the other co-owner of three) who had flown into Melbourne for the opening, on the floor. I grilled them like a burger about the restaurant and until that moment, the mysterious concrete association.
Needless to say, the formula of its success is pretty evident. Owners and friends David Hales, Nik and Michael Tripp concentrate not just on the simplicity of its burgers that pack a punch, but on the staff they employ. They are cloned from the same mould to fully represent Betty's philosophy of attention to detail, consistency and communication; skilled, and with the right attitude. It's obvious, caring about, and being aware your staff is who represents you is a winning formula, because since the opening of Betty's first restaurant in Hasting St, Noosa in December 2014, Betty's has grown to more than 14 outlets across Australia.
Walking into the Windsor restaurant was a breath of fresh air. It was spacious, open and truly felt refreshing like a sea-breeze. Sidewalk and street front counter style seating added to the overall surprise of being more spacious than I had imagined. Even better is a menu that's focussed, tight and no fuss, starting at $10 for a Betty's Classic (Angus beef, lettuce, tomato, onion, cheese, & Betty's special sauce), and an average of $15-$16 for the stack, supreme, deluxe, double and spicy.
You can also have a Bare Betty which is a bunless burger with all its goodness wrapped in lettuce - and my, how fresh does that lettuce look! Just like everything else on the menu! Kids size burgers come in at $7 and of course, there's that mysterious Concretes! It's a rich and creamy custard ice cream using the freshest of eggs, combined with some of Betty's favourite recipes like Peanut Butter Brittle, Cookie Butter, Chocolate Hazelnut Donut, Lemon Raspberry Cheesecake and Almond Toffee Marshmallow. For $1 each, you can add your own mix ins, or stay with the tried and true Betty's formula.
Betty's ingredients are made in-house, including the sauces, or they're prepped from scratch, adding to that homemade feel of imperfect perfection, where nothing is too processed. Set to the tune of an interior that's a fusion of 1950's fun where retro images abound, it has the appeal of a beach shack. It's self-serve in the sense that you pop up to the counter to order your meal and pay for it, but if needed, efficient service with a smile is on hand. You'll be given a digital pager which will beep once your order is ready.
My Shroom Burger was perfection personified. How did they get the mushroom so beautifully crisp yet moist at the same time. We all know it's too easy to get a soggy shroom! My friend agreed that her Betty's Classic was amazing at a cheap eats price that far from compromised on quality. We were too full as we were on a progressive lunch date and had already had something to eat! So full, we could barely finish our Lemon Raspberry Cheesecake Concrete (all $8) filled with vanilla custard, lemon curd, lemon zest, raspberries, New York cheesecake and ginger crumble; but I'll be back Betty!