Life is about the journey - some roads are not always what they seem but you sure learn a great deal from them!
Published July 27th 2014
Let's face it, a bicycle is not always made to last the distance. Things break (as they should) and not always at a time that fits into your schedule. Actually, there is never a good time for anything to break but having a chain break mid-route on an epic ride 'in the middle of nowhere' is probably not the of best times!
Not necessary the best place to experience a 'break down'!
Of course, with the 'adventure' coming to a sudden halt you reach for your phone in search for the closest bicycle store to repair the damage. As you are doing so a number of things start going through your mind:
3. Will they rip me off by telling me I need to buy a whole lot of things I don't really need? 4. Will they do the job probably? 5. Can I take it back if it is not fixed properly?
These are a lot of questions for a small thing like a broken chain; however, what you really need to know is if the store is reliable!
There are a number stores which offer great quality service without you having to purchase the whole store. On one occasion I had problems with my chain and gears (also known as a cassette). I stopped in at BikeForce Midland where they helped fix the problem. I didn't walk out with a new bike, which is a fear felt by many cyclists with a 'broken' bike.
In fact, I found many BikeForce stores offering the same type of service. When my speedometer decided to die, BikeForce Ellenbrook sold me speedometer to fit my needs. It was not the $800.00 one which I would love but definitely can't afford. Rather, it was one which was a little better than the one I had, and did not cost me a week's salary!
There are many bicycle stores out there that probably offer the same type of service.
Which is your most reliable store to repair your bicycle in Western Australia? Did you leave the store with what you expected?
Alternatively - or complimentarily should I say - you could probably do it yourself.
Most tune ups and maintenance jobs require a little time and patience and the proper tools. That's why we set up Victors Cycle Club, a club that offers state-of-the art workshop tools to their members, and a great coffee next door: victors.cc
I highly recommend Pal and Panther on Angove St in North Perth. Glen is always happy to show me how to do small adjustments / repairs myself and takes the time to give good advice on his products. Prices are reasonable and I never feel oversold.
The guy at Guildford cycles is a good go to repairer ... Don't be put off by his crap customer service...also the bike shop on the corner of Stirling street and Newcastle in the city...looks pretty specialist and uber bikey but I went in there with a crap old bike and they didn't look down on me and were pretty cheap
I think trust is really important but it works both ways; as a customer I want to trust the store to best serve my needs but the store also has to trust that the customer is far more likely to return when their needs have been met. Obvious, right? Well how many of us have walked into a store and been sold exactly what we asked for? Sadly, I'm so often underwhelmed by the experience because the staff seem to view me as a moment in time, a quick $$$ which just seems so shortsighted. A little bit of effort on their part and I could easily become a customer for life.
Unfortunately this is quite rare, maybe because competition is tough, particularly from the internet and customers might bleed stores dry of their expertise and advice and then just go buy off the net but where the internet ends, building trust and a positive, long-term relationship with a store can pick up.
Elite Racing Cycles isn't really like shopping, it's more than a transaction. The team there are actually really interested in you, the kind of riding you do or want to get into and seem to go out of their way to help. I spent about two hours in there today and saw them give great service to everyone from the guy who spent $3k to the woman who came in with a puncture.
Friendly, genuine, honest and great prices; such a positive experience.
I might have only spent $300 today but over the next five years my repeat business will be worth thousands and I'd be happy to give them my cash.