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Bendon Lingerie Factory Outlet

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by Jeni Wilson (subscribe)
Teacher educator and author of many teacher reference books. Amused by random ideas and loves random acts of kindness. Enjoys writing humour...seriously!Please see my Instagram: wilsonjeni
Published August 14th 2013
The agony and irony of bra shopping
Source: Lucarelli / Wikimedia Commons


I liken shopping for bras to visiting the dentist. I never look forward to either and I know it's going to be tedious, if not embarrassing and it's likely to break the budget. For a start I'm not too keen on a stranger sizing up my boobies. Secondly, this is one of those occasions when upsizing is not a good thing. C to D is bad enough but double D... how did that happen?

For girls my size, we are usually relegated to thick straps, underwire and beige tones, pay by the centimetre matron styles commonly located at the back of the store. All the pretty, lacey, racy brassieres are definitely off the radar. On this day I had told myself if I could just get one I liked, I would be out of there. Accordingly, I only put $2 into the parking metre.

So imagine my surprise when I came across the Bendon outlet in Smith St, Fitzroy. My cynical self was not about to be lured again by the sign advertising bras for $5. But, these pretty little items also came in large and very large sizes. I never even knew they went beyond the F cup! That's something to look forward to… like a root canal.

I have never seen so many gorgeous bras and I am surprised I was even tempted to search the tags for suitable sizes. So many styles and colours and not just for the young, perky and undernourished waifs. If you are impressed by brands, Bendon stock Elle McPherson, Fayneform, Pleasure State and many more usually expensive and trusty old brands like Berlei.

You can buy Bendon online and they offer advise about how to select the perfect fitting bra. Apparently. there is a procedure for avoiding being in the 80% of women who wear the wrong size bra. I don't want to be in the majority who suffer from saggy breasts or any of the other conditions listed on their site but it looks way to complicated; lots of measuring and calculations. It involves knowing your underbust, centre panel, cups and wire, and straps. What's to know?

My personal bra formula goes like this: does it look okay (which means shows bulges you want to but hides the bulges you don't)? Is it comfortable, reasonably priced and not beige!
While shopping on line could avoid that hideous personal fitting, plucking, separating, lifting and dropping into business, why bother when the sales staff are so helpful. If I could find a husband who would so willingly and cheerfully responding to my every beck and call I'd probably remarry (except if he was a dentist).

As I left I thought the sales assistant's smile somehow reminded me of that other inevitable, annual visit, both filling me with dread. Ironic isn't it? Such different parts of the body, both so useful in their own ways. Both the bra fitter and dentist so detested and essential at the same time, they know their job is to fix a problem and that they can use your payment to put a deposit on their next overseas holiday.

Seriously, I can't speak more highly of the staff - they were incredibly attentive, especially considering the frustration I must have caused by insisting that every bra was passed under the fitting room door. Check out their website but be sure to call in for a look and a fit. With up to 70% off who could resist. I lived to tell the agonising tale and can now brag that I got three sexy bras and matching underwear for under $90.

There's got to be something in there for you.
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Why? Big bras at small prices.
When: 10:00AM - 5:00PM / 7 days
Phone: (03) 9415 7900
Where: Shop 8, 397 Smith St, Fitzroy, VIC
Your Comment
Anything that makes bra shopping less of an endurance ritual gets a tick in my book.
by Bryony Harrison (score: 4|12492) 2308 days ago
Thanks for sharing, I'll have to check it out
by Lesley Mitchell (score: 3|3505) 2308 days ago
I have been shopping Bendon online for about a year now. I have been fitted a few times now and it has made life a lot easier. It's unbelievable how much bigger your cup size is than you think. One of my friends from back in highschool still wears an A cup - because she thinks she is small. I would say she is a C - but she won't listen to me! I have bought some delicate, beautiful pieces through Bendon for excellent prices. I love the Elle Mcpherson sales! Great article :)
by Katy Holliday (score: 3|1133) 2308 days ago
There's another shop on Bridge Rd, that's where I go.
Staff are great, measure up and return with plenty of yummy bra's that really fit. For years I'd be wearing the wrong size... no more bouncing, over flowing boobs now. And yes, the prices are good.
Elle Mcpherson undies look lovely but far to small for me.
Get yourself down there, just don't buy the bra's I want! Ha ah.
by Minty (score: 1|19) 2300 days ago
I love my target bras.
$7 each and they are so comfy !
Where as my bras "n" things bras were $40+ and not comfortable at all, rubbed and itched !
by moniq (score: 0|4) 2238 days ago
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