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Get The Scoop on Baskin Robbins

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by Shannon Meyerkort (subscribe)
Writer. Storyteller. Mother. Find out more at shannonmeyerkort.com/ or join me at fundraisingmums.com.au
Published April 1st 2013
31 Facts and Scandals at the World’s Favourite Icecream Shop
1. Baskin Robbins was opened in the mid 1940s by Irvine Robbins and Burton Baskin.

2. Different countries have different promotions, but many of them incorporate the number '31', such as 31% off the price of the pre-packed tubs on the 31st of the month.

3. But did you know that only seven months of the year have 31 days. That's a bit tricky, isn't it?

4. Baskin and Robbins were brothers-in-law.

5. In 2008 Baskin Robbins developed the now defunct 'Heath Shake'. No not 'health' shake, trust me. It had over 2,300 calories (daily recommended intake for adults is around 2,000). It also had over 100 grams of fat and over a quarter of a kilogram of sugar.

6. Irvine Robbins' son grew up to be a vegan and wrote the best-selling book 'Diet for a New America.'

7. Burton died at age 54 in 1967 weighing almost 250 kilograms.

8. Irvine made it to the ripe old age of 90.

9. Irvine Robbins opened an icecream shop because 'he wanted to have a happy feeling' and as such 'it was a happy, happy life for him'.

10. Over the past sixty years over 1,000 flavours have been introduced.

11. Weird flavours #187: Ketchup

12. Baskin Robbins loved introducing new flavours to mark major cultural events such as Lunar Cheesecake to celebrate man walking on the moon.

13. When a flavour is retired or just very unpopular it is sent to the 'deep freeze'.

14. In 2007, Baskin Robbins was fined half a million dollars as it was discovered over 80% of their hand-packed tubs were about 4 oz short of a pint (in other words, they were short-changing customers by about 25%).

15. One of Barack Obama's first jobs as a teenager was scooping icecream at a Baskin Robbins store.

16. Flavours that have been retired include Candi-Date (1960) made in honour of JFK being elected president of the United States and was made of vanilla icecream with chopped dates and butter brick candy.

17. Miami Ice (1986) was a lime and grapefruit concoction developed to commemorate the popular TV show Miami Vice. The icecream was not surprisingly soon sent to the deep-freeze.

18. Beatle Nut (1964) was created in honour of the Fab Four and incorporated pistachio icecream with chocolate ribbons and walnuts. Maybe they meant walrus? Who knows, it didn't last anywhere near as long as the Beatles music.

19. Irvine Robbins used money from his bar mitzvah to open his first icecream shop in 1945.

20. Weird flavours #276: French Toast

21. In 2012 Baskin Robbins held a competition to develop the 'Next Favourite Flavour'. It drew over 40,000 submissions.

22. The prize for finalists was touted as 'a year's worth of icecream' but in reality was vouchers worth $260. That's $5 a week.

23. Singapore offers a free junior cone (if you buy an adult one) if you come in wearing pink on a Wednesday. I wonder how many blokes get their free icecream?

24. The iconic pink spoon was developed in the very early days of Baskin Robbins as they wanted customers to be able to try the new flavours.

25. For some reason, Baskin Robbins in India is promoted by Charlie Sheen with the tag-line 'Dr Charlie in Anger Management goes choco-loco for After Eight'. Choco-Loco is a choc-mint flavour.

26. Weird flavours #56: Creole Cream Cheese

27. In 2011 Baskin Robbins released the 'Royal Wedding Icecream Cake' to celebrate the wedding of Kate and Will. It was a white basket with blue and white roses.

28. In 2012 Baskin Robbins franchises were offered to certain vets who were honourably discharged from the US Army following the War on Terror, with the $25,000 franchise fee being waived.

29. There are over 5,800 Baskin Robbins franchises across the globe.

30. The 31st flavour to be introduced was Choc-Mint.

31. After he retired, Irvine Robbins had an icecream counter installed in his own house.
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Why? Because everyone loves dishing dirt and icecream
Where: Across Sydney and the world
Your Comment
I'd love to see a spearmint ice-cream - but NO bits of chocolate floating around in it - just straight spearmint flavour! Yummmmmm
by fluffynut (score: 2|843) 1018 days ago
Number 23 - probably lots of blokes get a free icecream - Singapore is home to a large number of people of Indian descent, who appear to celebrate colour and are happy to wear pink, even if (gasp! shock!) they are men.
It is also a South East Asian country, which tends to mean it is vibrant and colourful in its own right, and pink is probably not such a big deal as it seems to be for you!
by grump (score: 0|7) 1931 days ago
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