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Aussie Animal Cards Collection @ Woolworths

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by Jeni Wilson (subscribe)
Teacher educator and author of many teacher reference books. Amused by random ideas and loves random acts of kindness. Enjoys writing humour...seriously!Please see my Instagram: wilsonjeni
Published October 15th 2013
Latest craze gone crazy
I didn't realise how big the Aussies animal cards were until I picked up my kids from school one day. They are the latest gimmick at Woolworths and kids (and their parents) are going crazy for them. I don't think it's for their educational value but we have learnt some interesting facts that we are certain to forget before the next craze.

So many doubles but not a number 17


After school kids were proudly showing off their collections and trading frantically like Wall St. Indeed the missing cards from the set were sought after equally as much as a share on a sharp vertical climb. I heard a full set of free cards is worth a $1000 on eBay.

I suppose I had not taken seriously the children's claims that everyone had an album and everyone had the full set. I think I may have heard such exaggerated claims in the past, like during the last footy season when we just had to have the 2013 album not his older brother's even though they served the same purpose.

Upon my awakening I went to the local Woolies to purchase an album for displaying the cards but to no avail. I admit I was a tad disappointed and felt a bit neglectful. My emotions changed when I was told that some people had several albums and were selling them for a huge profit ($70 instead of $5).

A happy collector


To my surprise and slight amusement groups of mothers have been setting up tables outside of Woolworths stores to trade for their kids so they can also achieve the perfect set. Oh how I desire that I had so much time to sit around for such causes. Something feels wrong about it, bordering on madness... and it's not because I am jealous.

Find out facts like where the Rainbow Lorikeet lays its eggs


I can't believe I have discovered this but Woolworths have a Facebook page and a Trading Facebook app where so you can connect with other Aussie Animals collectors to get the card you need. They warn you not to panic because you are sure to get the Blue whale, snake or koala that you so desire.

I had swap cards when I was a kid but I'm sure my parents didn't go to crazy lengths to make sure I had the one in the series that I was missing… or desperately had to have. In fact they probably told me that being patient was some kid of virtue and that disappointment led to resilience.

When does a child's interest become an unhealthy parent's obsession? I confess I have shopped a few more times in Woolworths than usual lately and that I now have my cupboards fully stocked with high ticket priced items like olive oil which I'm sure to use eventually. I would have driven across town if they had an album to house all these hundreds of cards we have accumulated, but I haven't gone overboard.

I'm not obsessed. But if you happen to locate a number 17 and an album can you please offer it to me first? I might then have a chance at claiming the Super Mum status.
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Why? To get the whole collection
Where: At your local Woolworths
Cost: Free
Your Comment
I also think this is a fantastic idea. It's great for children to learn about native wildlife and it's free!
by Carly Ogborne (score: 3|4626) 1798 days ago
Good article. To all Super-mums out there - note that the winner here is Woolworths' Marketing Department....
by Susan Jackson (score: 2|754) 1804 days ago
the album had a fault so they were recalled, you can order from head office or from the shop, and you may be able to get free of charge if you complain about them being recalled and now having to pay, i got mine for free at burwood plaza woolies
by Anne Dignam (score: 2|870) 1801 days ago
I agree that obsessing over cards like this is unhealthy. What message are we giving to the children. Anyhow it's a good idea to debate and ponder over such attitudes. Thanks for writing this article.
by choud (score: 2|164) 1804 days ago
I went to Woolworths yesterday, and apparently you can order an album from their service desks (I think they were only $8-10 each??). Also, they have several single cards behind their service counters, leftovers for kids to swap any double-ups for free. Also, one of the kids at school said today that Woolworths is doing another print of cards in December?!? I think it's a great fad....it's cost me nothing, and the kids have engaged with kids they don't normally talk to. Let's embrace the free swap-card idea!
by Aumul (score: 1|18) 1804 days ago
At my workplace we have a social e-mail list to use for events and things for sale and it's been flooded with requets for these cards. I hope the marketing person who designed this promotion gets a bonus!
by MaggieVP (score: 2|582) 1804 days ago
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