Those leading the bunch in online shopping throughout the UK, are officially heading down under with the launch of their Australian website. The online retailer known as ASOS is localizing its content, and introducing new features that are believed to make it easier for the fashion minded to shop - although some may argue that it's already far too easy. Or at least their bank account suggests as such.
The expansion of ASOS really comes of little surprise, as its never ending perks make spontaneous purchases all the more frequent. It offers an extensive apparel range for both men and women, as well as versatility for differing body types. Along with its reasonable pricing, scintillating website and free shipping - it's fair to assume that the team at ASOS are getting it right.
Despite the Aussie version having just opened, it has already been put to the test by the many who are eager to relish in all the associated hype. The initial question everyone wants answered is what does ASOS Australia have to offer? Well expect faster shipping for one, however not necessarily a new plague of designs. In fact the contrast between the new and original site is close to none.
Although everything found on the Australian site is also available in the UK, shoppers should remain hopeful that the site will better adapt to the Australian calendar. International director Jon Kamluddin has said that over the next 6 months the retailer hopes to introduce Australian brands into the equation.
By khalt - reader Thursday, 29th of September @ 02:47 am
Yep. I ll be sure to use that one next time. Thanks!
By PSH - senior reviewer Thursday, 29th of September @ 04:45 am
I've never actually bought anything from ASOS, but I'm always tempted. They just have so many clothes, and so many at such good prices. Even the ones that are a bit more expensive would probably be considered regular compared to most Australian prices, and the fact that they have free shipping just makes everything better.
Is there a difference in price at all in the new Australian site, or is it a simple conversion. I know when many sites have gone 'local' prices have doubled. With ASOS already having free shipping, I just hope this is actually a benefit. :)
Perhaps I'll have to go check out the site to do a bit of price comparisson.
Hey Natasha, good question. ASOS have said that all prices in the AU site will remain in line with the UK one. Also currency conversion fees will disappear (although I worked out that it was slightly cheaper to buy in US dollars than in AU).
I really didn't notice any difference in prices between the two sites however I am skeptical that this may change. If ASOS localize their entire site and not just their content then one can only assume we would then be required to pay tax (GST).
The thing about online shopping is you avoid paying tax a lot of the times. There is speculation that Australia retailers are going to now charge shoppers to use their fitting rooms because once people try something on they are just jumping online buying items tax free.
By PSH - senior reviewer Tuesday, 4th of October @ 12:47 am