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Australian Small Business Advisory Services (ASBAS) Digital Solutions Program

Home > Perth > Courses | How To | Public Lectures | Workshops
by Peter Hancock (subscribe)
Journalist, historian and naturalist living in Perth's eastern suburbs.
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Master the web at online networking and SEO workshops
A trio of workshops aimed at helping small businesses come to grips with the digital world will be held in Perth's northern suburbs in August.

The workshops are part of the heavily subsidised Federal Government's Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, which provides support for small businesses looking to develop their websites and sell online, build their social media and digital marketing, use small business software, and improve their online security and data privacy.

Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Linkedin, networking, small business, online selling, website development, internet workshops, search engine optimisation (SEO), Google Ads
The ASBAS Digital Solutions Program workshops provide support for small businesses looking to develop their websites and sell online.


Any small business with an ABN and fewer than 20 employees is eligible for workshops and webinars for $15 an hour plus GST and one-one-one face to face consultations for $20 an hour plus GST.

Three workshops in August are:

Linkedin for your Business (North Beach) presented by Sandra Tricoli at the Flow Space, 2-103 Flora Terrace, North Beach on Friday, August 2 from 10am to noon. The workshop costs $18.41 including booking fee and registrations can be made at: https://www.eventbrite.com.au/e/linkedin-for-your-business-north-beach-presented-by-sandra-tricoli-tickets-65543671887

The workshop will be led by accomplished marketing, PR and events specialist Sandra Tricoli who has more than a decade of experience in consulting.

Geared for intermediate Linkedin users, Sandra will be demonstrating the importance of having a Linkedin strategy for both lead generation and personal branding.

Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Linkedin, networking, small business, online selling, website development, internet workshops, search engine optimisation (SEO), Google Ads
Sandra Tricoli will demonstrate the importance of having a Linkedin strategy.


She'll share tips to turn connections into clients and topics will include: The Anatomy of your Linkedin; 5 funnels to getting business; How to optimise your Linkedin page; How to increase your keyword search; Ask to be recommended and give recommendations; What is the WHY of your business?; Identifying your client avatar; Best times to post; Content ideas for your Linkedin; Understanding the Linkedin algorithm and how to beat it; and Understanding Linkedin Advertising.

Networking Online Profiles, Strategy and Connection (Ellenbrook) presented by Sharron Attwood upstairs at 38 Main Street, Ellenbrook, is on Thursday, August 8 from 10am to noon and costs $18.41 including booking fee.

Registrations can be made at https://www.eventbrite.com.au/e/networking-online-profiles-strategy-and-connection-ellenbrook-presented-by-sharron-attwood-tickets-64542388020

Sharron is passionate about helping people develop clarity around their personal brand to develop their networking and increase connect and referrals.

Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Linkedin, networking, small business, online selling, website development, internet workshops, search engine optimisation (SEO), Google Ads
Sharron Attwood helps businesses develop clarity around their personal brand to develop their networking.


She is a regular contributor to The Pulse segment on Channel Nine's news and on 6PR's news panel.

The workshop will cover:

Google yourself the importance of a consistent online personal brand what to do with what you find and what if you find nothing?

Profiles the need for consistent well filled out profiles. She will cover the ways to stand out and be found on key platforms. To be referred online you need to be there and show them what they need to see.

Images the importance of a great headshot also covering what types of images are great to share, tagging and linking.

Events Showing up in person is only a third of the job! How to check-in why you should and the etiquette of tagging.

Strategy considering who you want to connect with and how to find them, appeal to them and make it mutually beneficial. Sharron will share her formula for meeting and greeting in the digital age.

Systemised follow up ways to keep motivated - stay on track and up to date.

Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Linkedin, networking, small business, online selling, website development, internet workshops, search engine optimisation (SEO), Google Ads
Karen Dauncey specialises on helping businesses get found online.


SEO Essentials Workshop for Small Business - Part 1 (SEO Fundamentals) presented by Karen Dauncey will be held at the Stirling Business Centre, 45 Delawney St, Balcatta on Monday, August 19 from 9.30am to 11.30am.

Registration costs $18.41 including booking fee and are available at https://www.eventbrite.com.au/e/seo-essentials-workshop-for-small-business-part-1-seo-fundamentals-presented-by-karen-dauncey-tickets-65537615773

Karen specialises in helping businesses get found online primarily through Google using search engine optimisation (SEO) and Google Ads.

She has more than 16 years' experience in digital marketing and has attended search engine conferences all over the world and has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

This workshop, geared for beginners, is the first of two, two-hour workshops to outline the fundamentals for SEO for small business. The second workshop will be held after a lunch break and attendees need to book for both workshops.

Topics include:

What is SEO and is it the right solution for your business?

What your customers are actually searching for on Google that is relevant to your business.

How to use keywords on your website to help it rank better.

Using Google My Business to benefit your business.

Overview of how to optimise your website to increase your rankings.

How to measure your traffic using Google Analytics.

The ASBAS program in WA, Queensland and the Northern Territory is administered by not for profit organisation Business Station which has its head office in Gosnells.

In WA it has around 40 advisers with experience in all facets of the digital world and has programs that operate at various centres around the metropolitan area and across the State.

Executive Manager for Business Station, Colin Jorgensen, said the courses offer plenty of flexibility and include two-hour workshops, webinars for clients who are unable to attend particular locations and face-to-face consultations.

He said small business owners often came to a workshop which helped them understand the particular needs of their business and then they would attend a face-to-face consultation to help them look at specific issues in their business.

Over the three-year life of the program, each small business is eligible for 24 hours of consultation and it often leads to businesses developing longer-term relationships with the consultants they work with through the ASBAS program.

Specific courses include website creation, using YouTube for business, Facebook digital marketing, building your brand with LinkedIn and protecting your business information online, plus many more.

To view upcoming ASBAS events go to https://www.eventbrite.com.au/o/asbas-digital-solutions-wa-business-station-17892437427
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Why? A cost effective way for small business to master the intricacies of the digital world.
When: Linkedin for your Business (North Beach) on Friday, August 2 from 10am to noon. Networking Online Profiles, Strategy and Connection (Ellenbrook) on Thursday, August 8 from 10am to noon. SEO Essentials Workshop for Small Business - Part 1 (SEO Fund
Where: See individual events for locations.
Cost: $18.41 including booking fee per session.
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