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Article: Première Collection Pop Up Shop - FREE Entry

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by Vanessa (subscribe)
WeekendNotes Chief Editor / Chief Writer / PR & Communications.
Event: -
Luxe and artsy handbag and accessories launch

article:® is an exciting, accessible brand creating 'limited edition' and 'signature classic' capsule collections of artsy luxe accessories for discerning individuals.

The brainchild of Brisbane-based artist and fashion creative Elizabeth O'Connor-Cowley, founder of eeni meeni miini moh, article:® allows the wearer to customise their handbags, pouches and wallets with interchangeable and adjustable straps and charms that suit their personality.

"article:® owners become involved in the design process by assembling their own combinations to express their individualism and reflect their unique style and occasion," said founder Elizabeth O'Connor-Cowley.

To celebrate the launch of their latest Première Collection, article:® is presenting exclusive Pop Up at 48 James Street in Fortitude Valley, until Sunday 7 April 2019.

The Première Collection blurs the line between art and fashion (artwear) whilst morphing 'forme et fonction' with meticulous craftsmanship.

"I have always admired the impeccable craftsmanship and sophistication of the classic French and Italian luxury brands, and I also have a huge appetite for accessories. Being able to morph these two loves, with my passion for art, which was my first trade so to speak, has been incredible. Creating a new handbag brand, and one that does not compromise quality workmanship or artistic integrity, has been challenging, however the commitment has been well worth it," said Elizabeth.

In a palette of indigo, oyster, noir, silver, prussian (blue), gris (grey) and ballet (pink), the article:® Collection Première features a range of handbags that include the Tote, Grande Bucket, Hobo, Top Handle and Messenger styles, as well as a suite of Pochettes that also carry O'Connor-Cowley's signature artworks. In addition is a range for men, as well as wallets and of course, a gallery of accessories, straps and more.

"It's important to us that our product looks as good on the inside as it does on the outside and it must be practical. Every leather handbag has multiple pockets to easily accommodate your keys, glasses, phone, pen etc so that they all have their own little home! The design of our Pochettes allows you to fit your phone, glasses, keys, lippy and credit cards easily, without it looking like a python who's just swallowed a porcupine!"

"There is so much flexibility to interchange the straps and bag charms to make our pochettes and bags hands-free and uniquely yours," she said. " It's a bit like a charm bracelet – you begin with a basic and very practical Pochette or Bag and add interchangeable straps and bag charms that all work with each other. The possibilities are endless. And for those who appreciate gorgeous packaging, article:® products are presented superbly in our stately grey dust pouch and box."

article:® Collection Première is defined by a signature design language, distinct colour palette and adoption of juxtaposing materials and custom-developed leathers, with O'Connor-Cowley's passion for art, architecture, interiors and graphic design evident in every unique article.

Discover the full Première Collection today at 48 James St in Fortitude Valley.

Entry is FREE.

For a sneak peek at the collection, check out the website and Facebook.

About Elizabeth O'Connor-Cowley:

Elizabeth O'Connor-Cowley is the founder and creative director behind the powerhouse children's lifestyle brands eeni meeni miini moh and e3-M, recognised as leading Australian children's brands unmatched for their inherent design language. Her brands were stocked in 200 selected boutiques and regularly photographed on the children of Naomi Watts, Cate Blanchett, Miranda Kerr, Megan Gale, Chris Hemsworth and Hugh Jackman.

She was the first Australian brand to be invited to showcase a collection at the prestigious Pitti Immagine Bimbo in Florence, Italy (Europe's leading fashion show for children) alongside Armani Junior, Baby Dior, Karl Lagerfeld, Burberry and others; it was a remarkable milestone and one that allowed Elizabeth coveted insight into the world of luxury labels.

By 2018 (and with her boys well into their teenage years), Elizabeth was in search of a new creative challenge, and she found it in creating article:®

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When: Until Sunday April 7
Where: Pop Up at 48 James Street in Fortitude Valley
Cost: Free to visit
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