Freelance Journalist & Blogger living up North.
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Published August 7th 2013
Is the thought of food better than the taste?
The other day, I walked into Burger King to order some food. I looked above the grease soaked workers and saw a picture of a burger that was held like a family photograph above the counter, I wasn't really that hungry when coming into Burger King and I've been to Burger King a lot of times, so I always know what I'm going to get but once I saw the picture of the burger, accompanied by the Burger King logo in a gloriously glowing royal font. It had me at hello pre payment and had me salivating whilst waiting for it.
However when I sat down to take a bite of my burger, it was not the messiah of taste I had been waiting for, I had queued up to follow a false prophet, he's not the messiah, he's a very naughty burger!
So this encounter had got me thinking, it had got me thinking about the saying "your eyes are bigger than your belly", like is the thought of food, better than the actual taste of it? In a way, I feel that sometimes the thought is actually better than the taste, I love pizza and when I know I'm having one or if I'm craving for a cheesy feast, the anticipation in a way feeds my hunger with flashbacks to previous pizzas that were like hammocks of delight or tubs of pleasure or I'm fed mental images, that my brain has stored of angelic pizzas of my past.
Then for the most part when the pizza is delivered, the pizza lives up to expectation and the pizza is the guest of honour to the party in my mouth but sometimes, it doesn't and then you are left, with a real sour taste in your mouth and you still think your hungry because the taste you were craving for wasn't achieved, so you then have to stuff yourself with mountains of rubbish to atleast feel stuffed or content that you are no longer hungry, but then someone will mention a pizza again and then the craving will start again.
This is why, it's really a no brainer why America is the fat man of the world, their country was colonised by fast food and is populated and powered by junk food advertising and spiralling slogans. If you were ask any person in America if they really enjoy McDonald's, they would probably say yes but only on occasion. They probably get a rewarding meal but not every time, because what McDonald's offers in advertising, with promises of well executed taste creations, they fail to live up to in real life. But they don't always fail and the taste does live up to expectation and you are granted a Van Gough drawn taste sensation of six chicken nuggets, fries and a coke.
Talking about food can also be a vital error, sometimes if I'm talking about my favourite foods, I start to become hungry and crave the foods I am talking about, rather than wait out then for something tasty, I feed myself with crisps just to satisfy the hunger I created. The same could be said about alcohol, I love alcohol and a night on the razz but some people don't, but they still drink to get drunk because to them the thought of being drunk is better than the taste of it. Like why else would I punish my body with ten or more Amaretto and Cokes then ten or more Jägerbombs if I didn't want to be drunk?