My whole life I used to think people who used coupons at the grocery store were extremely poor. Coupons were something no-one talked about, and I have absolutely never seen someone pay with coupons at a grocery store. The closest are those stickers at Woolworths...I don't fully understand those.
Apparently coupons are commonplace in America, and it's big. An entire television show is dedicated to fanatics the show "Extreme Couponing" follows people who spend 30-40 hours a week collecting and organising their coupons, planning their shopping trips and walking away with hundreds of dollars of groceries for less than $10.
The show pits shoppers against each other with spending limits and the aim of the game is save.
Other television shows mention couponing too; 2 Broke Girls did a whole episode following main character Caroline as she fell into obsession with saving money. At first apprehensive, she spoke of having coupons as if having a flesh-eating disease - she made sense to me. But after her bill was reduced to $18 with coupons, that changed her mind. It changed mine too. Wow. Even Cougar Town's Jules has jumped on the bandwagon, racing her neighbours to the newspaper to collect all three coupons - 'oh yeah, triple coupons!!'
Saving money is paramount on any budget and coupons or discounts are not as prolific here in Australia but they are available. Scouring pages of junk mail can be very lucrative. There is a website called simple savings that is dedicated to saving money on a budget that everyday Australians comment on and share ideas about how to save. Coupons can be embarrassing anywhere but I think Australia has a culture of supporting the battler so they are getting better with it. Personally, coupons are gold! I use them regularly and get to do and see a lot more because of them. You just have to make sure here, that they don't have a hidden cost!