I'm a freelance journalist involved in PR and writing.
Published August 18th 2011
Audience members of the 2008 Sundance Film Festival Premiere of U2 in 3D
I don't understand what is so amazing about it.
The first movie I saw in 3D was James Cameron's Avatar and I have to say I wasn't impressed.
Sitting in a cinema wearing ridiculous glasses, staring at a screen and forming a raging headache looking at the smallest of depth perceptions come to life in the movie simply doesn't appeal to me.
Squinting every five minutes or less is painful enough, and missing out on parts of the movie makes the experience more painful.
It is the same for many of my friends, colleagues and family.
But for the small minority of 3D haters there is a mass of people who flock to the cinemas with their personal 3D glasses and brag about how amazing the film was when it was jumping right at them.
I may not like the idea of a 3D movie, but I can certainly see where a 3D version of a movie may be warranted.
Hollywood action blockbusters like Transformers, Harry Potter and the upcoming Marvel Comics movie The Avengers I can understand.
I'd love to see Robert Downey JR as Ironman fly towards the screen and become that little bit closer to the audience while fighting the bad guys or a world class Quidditch match on Harry Potter with the intense action becoming that more exciting.
What I don't understand, is the need for film companies to produce 3D and 4D versions of children's movies, musicals, concerts, dramas and sporting events.
The latest of these being the Spy Kids: All the Time in the World, Glee: The 3D Concert and classics Titanic and The Lion King.
Not only are film companies re-releasing movies in full high definition quality, but they are releasing and converting them into 3D spectacles.
What will be so beneficial to the audience while watching The Lion King in 3D?
Do they witness a more gruesome murder of Mufasa?
Are the songs that more cheerful with the animals singing towards an audience members face?
I highly doubt it.
The scary thought is this… when will all movies be converted to 3D?
Could you imagine going to see a 3D version of Friends with Benefits or The Ugly Truth?
3D depth perceptions of lead actors walking towards the screen or in a love scene would be pointless, yet with the inclusion of children's movies and concerts in 3D, rom com's and dramas certainly won't be that far away from conversion.
So when will the 3D madness stop?
And what is the real benefit to 3D movies?
Is there one?
Or is it simply another marketing tactic to gain more bums in cinemas and a phase we will grow tired of?
I'm not sure what the future of 3D movies will be in the film and entertainment industry, all I can say is I certainly won't be watching any concerts, musicals, children's movies or dramas in 3D in the near future.
I'm hoping that 3D films are a bit of a fad. I also don't enjoy them. I can never get my eyes to focus properly (as I should be wearing regular glasses) and I just can't comprehend paying that extra money.
I went to see the midnight screening of Deathly Hallows Part II, and we waited until 12:15am to see it (despite wanting to be some of the first ones in) because we really couldn't stand watching it in 3D.
I think some films can benefit. And I think that it works well with animated films, but even then I prefer it when it is just used to add depth to the picture rather than having things jumping out at me. I'm also so impressed with the quality of animation these days without 3D glasses, that I still feel that often it is unnecessary.
I wish films would rather tempt me with good cinematography or plots, rather than just trying to make the audience oo and ah.