Television Producer & Photojournalist with a passion for sharing adventures in and around Melbourne, Australia. See my www.youtube.com/user/tmztvaustralia for other adventures. Subscribe to me so I can tell you of upcoming fab things not to miss.
Foodie Producer meets Foodie Retailer and raw things happen
The desire of one chef, Yoko Inoue of the Shokuik Restaurant, to bring together producers of delicious, authentic, organic, healthy, raw foods, made with love, and retailers wanting to supply the best and unique tasting items to their customers, has created something extraordinary; the first "Annual Wellness Foodies Expo" here in Melbourne.
Yoko had this brilliant expo idea after being approached time and time again by so many other passionate Chefs and Cooks and Food Suppliers wanting to be able to supply her restaurant and others with their unique food creations. There were just too many and the products were all so wonderful, but she saw a path to help connect these two groups through this wonderful expo. It was a huge success with over 400 visitors on the day experiencing the dazzling taste sensations of over 28 stall holders spruking everything from cakes, to coffees, to chocolate, to natural cereals, to organic vegetables and fresh juices the stalls just went on and on and on.
I asked Yoko, why she was passionate about raw and organic foods, and she replied, "I studied macrobiotic at Kushi Institute of Japan, then Holistic nutrition, which opened the door to raw and living food cuisine. I started to understand the importance of nutrition deeper when I became "unwell" and I needed to be well again to be there for my daughter".
This started her on a journey to health, self discovery, and becoming a chef then opening her own inspirational restaurant specialising in raw organic meals made from scratch. She opened her doors about 2 years ago and called her restaurant the Shokuik, located at 120 High Street in Northcote, Melbourne. And she during her journey she continued to meet all these wonderful people with so many stories to tell about their fresh products.
And over 200 different types of products were consumed, purchased and enjoyed by the crowds.
The first part of the morning was opened to VIP Trade so retailers could get close and personal with stallholders without the crowds. This was a good thing because the crowds did come in a rush. Like minded people were able to meet, greet, network purchase, take home wonderful show bags, and find tremendously wonderful passionate people who were as passionate as they were about fresh, fresh, fresh.
The topic focused on effectively using Social Media, such as Weekend Notes, to spread the word about their products.
Retailers and Distributors as Ethical Brand Ambassadors were featured in another session.
And to top it off 60 people were lucky enough to partake in a 3 course lunch with part of the proceeds going to the not for profit "Action Aid". I asked Yoko, why she partnered with this group and why she was so passionate about Action Aid and she said "Action Aid helps people in poverty around the world focusing on wiping out hunger and education and especially educating and empowering women and children". And with over 50% of the profits going to Animal Aid, that is the icing on the cake of this day.
The last workshop was to inspire and help people understand how to DREAM BIG but with steps to make that Dream a Reality and get their products to us the consumers who are more and more walking away from processed, fast food rubbish and going back to what is best, fresh.
I know what you are thinking, "How did I miss this?". Don't panic, they hope to take it to Sydney, as well, and hold it again next year. So link in this one special website, www.wellnessfoodiesexpo.com and of course you can catch up with Yoko at her restaurant anytime.
Photographs Copyright of Tricia Ziemer and Jen Williams Photography.