Critique is an art form that requires a light touch, with a splash of irony and good humour to soften the blows.
Published June 14th 2016
Burgers, Beards and Beers make for retro cool
Alfred's Diner is quite literally a hole-in-the-wall, a place easily overlooked unless somebody tells you about it.
I found it by accident one Saturday morning, as I sat drinking coffee at another place across the highway. The constant stream of people heading up that driveway had me intrigued, so I had to investigate.
Step through the gateway and enter a world of peace and tranquillity. With a seductive laid-back vibe, the place attracts an eclectic mix of people, from surfer types, to the preppy, and even young mums.
It's the kind of place where people are happy to share their table with you, or you can sprawl out across huge rugs laid out on the EcoGreen synthetic lawn.
Moonshine coffee culture The increasing number of quality coffee shops popping up in Mermaid Beach and Miami is remaking this part of the Gold Coast into 'coffee central'.
Moonshine Coffee Roasters in Byron Bay produce Alfred's signature blend. Without giving out the secret, they make it from coffee beans sourced out of Brazil, Kenya and Ethiopia, with a little k7 to keep it local.
As an espresso, it has a thick buttery mouth feel balanced with the sweetness of tropical fruits. Add milk and you will taste toffee and chocolate overtones, with a hint of black currant and berry on a sweet lingering finish. (source: Alfred's Apartment)
Open for breakfast & lunch I can personally recommend ALFRED'S ROYALE WITH CHEESE. W/ Wagu beef patty, Swiss cheese, diced brown onions, pickles, American mustard & house tomato sauce. Served with a side of celery and house ranch. $12.
Second generation of Neilsen brothers Paul, Rick and Len Neilsen were the first generation of Neilsen brothers to start a quirky business. They opened a surf shop in Surfers Paradise in 1971, and their iconic brand, Brothers Neilsen, flourished for 35 years. Sadly, this Aussie surfing icon was wiped out by the Global Financial Crisis (GFC), reportedly going into liquidation in 2008 with debts of around $10m. (Source: Kavanagh, T 2008 www.couriermail.com.au)
In 2012, Paul's sons became the second generation of Neilsen brothers to share a common vision. Pooling their talents and resources, the young guns created Alfred's Apartment – a hip and eclectic gentleman's clothing store – that has since expanded to encompass Alfred's Barber and Alfred's Diner.
The current owners of Alfred's Apartment are brothers Kris, Danny and Matt, with the addition of David Nicholson who brings the coffee shop expertise to the mix.
retro gentleman's retailer
Alfred's Apartment is the metaphorical umbrella over the three distinctly different segments of the one business entity, namely,
- A retail shop, featuring a specially curated range of quality menswear clothing and accessories,
- A barber shop, for stylish everyday grooming
- A diner, with gourmet coffee and value-packed Americana burgers, burritos & hot dogs.
Kris, Danny & Matt Neilsen
Phone: 61-7-5575 2001
2389 Gold Coast Hwy, Mermaid Beach QLD 4218
Located on the highway, between Alfred St & Seabeach Ave, across the road from Mandarin Court restaurant. For off-street parking, try the little shopping centre on the corner of Alfred Street.