"The Alex Theatre name has ties with Victoria's stage history, being one of the first successful venues established in the 1800s. Also, worldwide it's the name of iconic venues, so I take it all as a good omen," said Mr. Vass. "It was also important to have St Kilda in the title because we are the newest part of an edgy, rich arts culture that keeps on giving to locals and visitors alike."
"St Kilda residents have been blunt in telling me how much they want our theatres to succeed. Now we need to get the rest of Victoria to sit up and take notice."
Alex Theatre St Kilda will program live shows and cinema, and will work as an 'attractor' to the cafes, restaurants, hotels and bars in the area.
"We have created a professional rehearsal space that could see multi-million dollar musicals rehearse during the day and then we'd screen movies in the same space at night," said Mr. Vass.
Alex Theatre St Kilda General Manager Richard Fitzgerald says all is on track for the proposed opening next February.
"We are on-track for a February 1 opening, with some very exciting shows already booked in and our listing as a venue for the Melbourne International Comedy Festival in 2015."
"We are thrilled to announce Ticketek as our ticketing partner. It's a huge boost for our smaller and mid-range shows to have access to Australia's biggest entertainment company," Mr. Fitzgerald said.
The Ticketek team has worked hard with us to create simple, straightforward and supportive approach which will be better for our audiences and producers."