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Affordable Art Fair

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by Joann Jovinelly (subscribe)
I'm a freelance writer/photographer living in the East Village neighborhood of New York City.
Event: -
The current buzz in
Mike/Doug Starn/20X200
the contemporary art world is about making work by emerging artists both available and affordable to a greater number of people. Some platforms have been very successful in offering such work to the masses, such as Jen Bekman's 20X200, a clever site that enables art lovers to purchase prints of new works from limited editions of 200, which are then sold for $20 each. Bekman also represents many of the artists she sells at her eponymous Lower East Side gallery.

In a similar vein comes Artspace, another curated online gallery that members can join for free, enabling them access to any number of contemporary works by established and up-and-coming artists—many at affordable prices.

Learn more about buying and selling art at New York City's annual Affordable Art Fair opening at the 7W showroom in midtown this spring, first with a private party on May 4 followed by free admission May 5.

Now in its third year, the fair has expanded to include lectures and workshops sponsored by respected heavyweights like Aperture. Meet exhibitors and artists from all over the world, network with dealers and promote your work. Listed below are a few highlights.

Collecting Talks

Taking the Intimidation Factor Out of Collecting Art,
Hosted by
Chrissy Crawford, Director/Founder,, Rebecca Heidenberg, Director, RH Gallery, and Gabe Greenberg, Greenberg Editions, offer expert tips and insight about how to approach and navigate emerging art galleries, negotiate with dealers, and engage with New York's contemporary art scene.
May 7, 2 PM; May 8, 2 PM

Collecting Photography
The Basics,
Hosted by Aperture
Learn more about collecting photography, from editions to C-prints.
May 6, 7PM; and May 7, 1PM

Taking Care,
Hosted by Aperture
Learn how to care for your collection, from archiving to framing.
May 7, 4PM

Discussions With Female Artists
Hosted by A.I.R. Gallery
Narrative Abstraction
Daria Dorosh, Multimedia Artist
May 5, 6:30PM

Women Artists and the Community
Joan Snitzer, Painter and Director of Barnard Visual Arts Program
May 5, 6:30PM

Female Photographers and the Fe(male) Gaze
Jeanette May, Photographer
May 6, 7PM

Works on Paper at Art X Women
Ferris Olin, Co-Director of the Institute of Women & Art, Rutgers University
May 6, 7PM

Women's Galleries & Feminist Art
Susan Bee, Painter
May 7, 1PM

Collecting Work by Women Artists
Marjorie Martay of Art W
May 7, 4PM

Interactions, Working with Digital Media, Cliché Verre and Printmaking Processes
Nancy Lasar, Printmaker
May 8, 1:30PM

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Why? To hang something respectable above the sofa.
When: May 5–8, 2011, 6–9PM
Where: 7 W. 34th Street (off Fifth Avenue)
Cost: Free (on 5/5), otherwise $20
This really is an incredible thing to have in NYC. There's cheap art all over, but some of it leaves something to be desired. The art fair is definitely one of the best places to find what you want -- high quality items that are low cost and that you actually feel a connection to and you want to hang in your place.
By L.R. - senior writer
Tuesday, 3rd of May @ 03:46 am
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