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4 BREAM - Fishing Tackle and Lure Store

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by Gary Brown (subscribe)
I am a freelance writer and photographer from Sydney who has now had five books published on fishing. I also write for the NSW Fishing Monthly, Visit the Shire, Fisho App & Tackle Tactics. I also like to travel and experience new things to do.
Published April 30th 2015
A lure store to blow your mind.

Have you ever heard the following: Baited Breath, Gulp Saltwater, Cranka, Bingos, Blades, Decoy, Gladiator, Redback, Storm, Yamashita, Atomic, Owner, 3B's and Lucky Craft? Well if you have you would now start to drool at the mouth and if you haven't you would wonder what I am talking about.

This is what Adam's shop is about. Getting you onto the right lure. This one is a Gladiator Ayu Vibe. Photo courtesy of Carl Dubois.

No, I am not talking about someone with bad breath, or someone who is cranky, or even about red back spiders. They are all names of either lure tackle companies or the names of individual lures.

If you are in the neighbourhood why don't you pay Adam a visit at his shop.

A couple of years ago I heard that there was a tackle store opening up in the Sutherland Shire in a little shop at Miranda that was full of stuff that I would drool over. The names that I have listed above are just a few of the different brands and names of lures that Adam Costa, the owner/manager of, has in his shop.

The mind boggles at how many lures Adam has in his shop.

From memory Adam has 57 different brands of lures, 5 different brands of rods, as well as jig heads, scents, tackle boxes and he even has fishing tackle tools. When I first walked into Adam's shop I couldn't get over how many lures were hanging up on the walls, let alone the ones that were in the glass cabinets. Not only are these hundreds of lures in all shapes and sizes, there are a few rod racks filled to the brim, tackle boxes to put those lures in, specialised fishing tackle equipment and DVD's.

Andrew Humphries with a Trawhine that was caught while using a 2 inch Gulp Shrimp.

There were Gulp nuclear chicken 2 inch minnows, Berkley assassin power blades, Bingo mini cranks, Ecogear SX 40's, Strike Pro Cyber Vibe 40's and Lucky Craft Sammy 65's, just to name a few. While there for the first time I made sure that my credit card stayed tucked away in my pants, as the urge to buy more lures to add to my ever growing arsenal was starting to overcome me.

Check out the Bingos from Gladiator Tackle. Photo courtesy of Carl Dubois.

Adam is one of those guys for whom nothing seems to be a problem and I have noticed when I have been there, that if a customer comes in to have a look around he will leave them to their own devices, as many of his repeat customers do know what they are after.

But if someone comes in and has no idea of what they should be using and they ask for help Adam will give them the best advice he can to get them started, and it is not always about selling the dearest priced lure or piece of tackle. It's about what has worked for him and what other lure junkies are buying.

Well there is one problem that Adam does complain about and that is the he doesn't get enough time on the water to go fishing, because he's spending quality time with the family, working at the shop 6 days a week, filling out orders from the on-line store and the myriad of other things you need to do when owning a shop. With all this going on, who would find time to get out there and try out a few of these lures?

A funny thing did happen while I was there. A couple of ladies came in wanting to get a couple of keys cut. Adam (in a polite way) let them know that this was a tackle shop and that they should try over at Westfield Miranda as they could get them cut over there. I still don't know why they thought that you could get keys cut at the shop. Maybe they thought that the lures on the walls looked like keys.

Adam in his shop sorting out more orders.

If you would like to know which brand of lures, rods, jig heads, scents, tackle boxes and other fishing tackle that he has in his shop, just click here and surf away.

Maybe you have a favourite colour of lure that works for you and Adam doesn't have it in stock. I am sure that if you have a chat with Adam he will let you know whether he can get it in.

Check out the colour of number 13. Photo courtesy of

Or maybe you would like a Berkley Power Blade? Photo coutresy of

This dusky flathead couldn't resist a Strike Pro Cyber Vibe.

As mentioned earlier in the article I listed 13 brands of lures of the 57 that Adam has online and one that comes to mind is the Gulp Saltwater. Now there are 13 different types of Gulp Saltwater, which come in 23 different sizes and in 112 colours. So for Adam to have all the styles, sizes and colours in his shop of just one type would not be viable as there are some that are more popular than others and he wouldn't have the wall space, as most of it is already taken up.

One of the types of soft plastics that he does have in the shop is the Berkley Gulp Saltwater 2 inch shrimp in the following colours: Nuclear Chicken, Molting, Natural, New Penny, Lime Tiger, Midnight Tiger, Peppered Prawn, Banana Prawn, Garlic Prawn, Green Prawn, Cocktail Prawn, Chocolate Sparkle, Green Camo, Glitter Pink, and Red Green Sparkle.

The 2 inch shrimp would have to be in my top ten soft plastics. It not only catches bream, but I have caught trevally, whiting, snapper, flathead, luderick, tailor, salmon, kingfish, flounder, leatherjackets and bonito on it.

The Berkley Gulp Shrimp does it again.

If you click on the You Tube link you will be able to listen to Russell Babekuhl talk about this particular soft plastic go through a number of ways he rigs the shrimp and some of the techniques he uses.
Click here for You Tube courtesy of Purefishtv.

For information on how to rig a 2 inch Gulp Shrimp by John Bell.
click here for You Tube courtesy of Purefishtv.

For more information on how to actually use a 2 inch Gulp Shrimp by Gatesy.
click here for You Tube courtesy of Purefishtv.

If soft plastics are not your go and you prefer to use hard bodied lures, there are literally hundreds in Adam's shop for you to look at.

You will find Austackle Banana Boat 68, Berkley 3B's, Gladiator Bingo shallows, Luck Craft Sammy 65's, Strike Pro Vibes and TT Blades. Plus much more.

I have been using hard bodied lures since I was as kid and believe me, I am still to master many of the techniques that make these types of lures so popular. What I have found of late is that I am getting a lot more fish while using hard bodied lures over the weed beds.

Now is that because I am getting better at it? I would guess so, but what I have noticed is that I am using them more of late. Just the other day I entered a bream tournament and all the fish that I caught were caught on hard bodied lures.

Now as many other anglers say, "The more time you spend on the water perfecting the art of using hard bodies, the better you get, " and I couldn't agree more. So if you are into to lure fishing you should get yourself along to Adam's shop at Miranda and have a lot at what he has on display.

One of the anglers that I know and come across in most of the bream tournaments that I compete in is Ross Cannizarro. Ross is right up there with the best anglers in the country and if you would like to find out how to use hard bodied lures I would suggest that you click on the following You Tube link. Ross Cannizarro will let you know how it's done.
Click here for You Tube courtesy of Pruefishtv.

What is available at

As stated earlier Adam has (at last count) 57 different brands of lures in his shop which come in hundreds of different styles and colours. If you go to the website you will be able to see what types there are. Some of which follow:

Andrew Death caught this silver trevally while working an Atomic lure in the shallows. Photo courtesy of Andrew Death.


Tailor will chew up those soft plastics.

Don't forget to check out the squid jigs.

I think I might need a top up of my hard bodied lures. I think I will have to call into to

So the next time that you get the urge to go for a fish and you are looking for that lure you have always been after, why don't you visit the website and have a look at what Adam has.

Or if you are in the neighbourhood of Miranda you should call in and have a chat the Adam at Shop 18, 29 Kiora Road, Miranda (next to Spotlight and the RTA). I am sure if you are anything like me you will find it hard to keep your wallet in your pants.

Trading Hours Monday - Friday 9am - 5pm
Saturday 9am - 2pm


Go on-line to find that mulloway soft plastic at

Graet underwater shot of a flathead holding onto an Atomic hardbodied lure.
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Why? If you love using soft plastics, hardbodied and fishing tackle this is the place to look.
When: Monday to Friday 9am to 5pm & Saturday 9am to 2pm
Phone: 0425230964
Where: Miranda, New South Wales
Cost: Various for each lure.
Your Comment
Hi All, Adam is putting on a lure talk tonight (2nd of October )from 6.30pm at the shop. All are welcome. The speakers will be Simon Morley and Jay Rook. There will be give aways and specials.

Hope to see you there.
by Gary Brown (score: 2|496) 1973 days ago
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