The 100 Square Market is a cool undertaking. Setup with Melbourne Central, amidst the many boutiques and high fashion houses comes a 'back to basics' sale of clothes, jewelry and more.
As distinct from being out of place - or indeed clashing with the more permanent goods on offer in this CBD shopping centre - the Market compliments Melbourne Central's overall atmosphere as a fashion epicentre.
Among the great draws of the market is the chance for workers, commuters and travelers to simply have a look on a 'walk by'. This to say it is not uncommon to see someone walking by the Market with some pace, only to then stop and begin to browse.
A snapshot of some stylish offerings at the Market.
This also means easy access is a real draw for stallholders; as they immediately get some front-of-stage exposure to wider Melbourne Central. The way in which the Market has been setup and established then wins some solid points.
As well as clothing, the market also has accessories, jewelry, stationery and more. While the author is not an authority on the style and design on these items, it is clear a number stood out as well made and crafted.
Some of the eclectic colours in the handbags for sale...
All up, 100 Squared Market is a great avenue for bringing designers and retailers to the public. While true the online world has opened up a whole new array of options for buying and selling online; its true there is oftentimes nothing like an in-person shop. With this, the Market offers a easy and seamless way to sellers to set up shop; and buyers to visit or stop in while wandering by.Both for its crafts and concept then, 100 Squared is a solid establishment.
100 Squared Market: worth a walk by when next in Melbourne Central.