Better Brand Stories: StoryLab by Edelman for OzHarvest at VIVID 2016

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Tue 07 Jun 2016

Why is storytelling so important? A story can surprise us, make us think and make us feel. A good story conveys ideas and sticks with us long after words and numbers have faded from our memories.

Businesses and brand marketing have long relied on stories to convey a message but the deluge of content that now engulfs our media means a mere story is no longer enough to get - and hold - people's attention. Millions of pieces of content are published every month and these are shared tens of millions of times. To be noticed - to make your brand stand out - you'll have to do more than tell a good story. You'll have to tell a great story - one which will resonate, persuade and motivate people. And this requires creativity and skill.

Crafting a compelling story doesn't come naturally to everyone but these are skills that can be learned and Edelman Australia is giving you the opportunity to do just this.

As part of VIVID 2016, Edelman Australia is running StoryLab which aims to bring compelling storytelling back into our businesses and brand marketing.

This event will focus on the amazing brand story of OzHarvest , told from the perspectives of five very different storytellers:


The event will kick off with fantastic stories created by the storytellers and will be followed by a talk on how the stories were developed. The presenters will share their tips and tricks, crafts and techniques, to help you develop your own brand story. The event will finish with a panel discussion, led by Edelman Australia CEO, Steve Spurr, and Founder of OzHarvest, Ronni Kahn.

There's a Native American proverb that says "Those who tell the stories rule the world" and research tells us that storytelling has become the most important business skill of all. So, if you're wanting to learn how to tell a compelling story, StoryLab is your opportunity to learn from the best how to be the best.

This is an amazing opportunity to chat with leading industry storytellers, learn how to create stories that cut through the noise, convey key messages and capture people's imaginations in honest, enduring ways.

This is your chance to tell your story and rule the world.

Tickets can be booked online and all event proceeds will be donated to OzHarvest.

%%What: Better Brand Stories: StoryLab by Edelman for OzHarvest
When: 8.30am – 1:00pm on 7 June, 2016
Where: Golden Age Cinema, Paramount House, 80 Commonwealth St, Surry Hills
Cost: From $48%%



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#fun_things_to_do
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#june
!date 07/06/2016 -- 07/06/2016
%wnsydney