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South Wharf DFO

Home > Things to do in Melbourne > Shopping | Fashion | Shopping Centres
by Natasha Abrahams (150) (subscribe)
Journalism student, freelance writer and shopping aficionado.
Published September 6th 2011
If you're in search of cheap sportswear, South Wharf DFO is the place to go. Featuring a plethora of factory outlets from brands including Puma, Adidas, Nike and Converse; you can get a hold of runners and activewear for a fraction of their regular price, all year round.

South Wharf DFO.


Many of the over 100 factory outlet stores are dedicated to fashion, mostly womenswear. The real bargains are last season's stock, but new season clothing is available in most stores, sometimes at factory outlet prices. Forever New, Levi's and Guess are some of the ladieswear outlets. Men don't miss out, with Tommy Hilfiger, Witchery Man, Politix and scores more outlets.

Located above the two levels of fashion and sportswear is the Homemaker Hub, featuring plenty of well known furniture, lighting and homewares stores all in one location.

Follow the stairs to the Homemaker Hub.


When you get hungry from all that shopping, have a bite to eat at the food court. Fitting in with their sporting store theme, you'll find mainly healthy food from Subway, Health Express, Jooce Lab and various cafes dotted around the centre.

Remember to dress warmly for your trip to South Wharf - the wind tunnel effect of the Docklands is unkind to those wearing strappy summer dresses.
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Why? For the cheapest name brand runners you'll ever find.
When: 7 days, 10am - 6pm.
Where: 20 Convention Centre Place, South Wharf 3006.
Cost: As much as you're willing to spend.

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South Wharf DFO (article)
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