RiverBlue is having its Australian premiere at this year's Transitions Film Festival. It's a 95 minute documentary and, at the heart of it is a focus for positive change in the fashion industry. Along the way, it bares the ugly truth of what it's costing the human race for its huge appetite for 'fast fashion'.
Directed by David Mcllvride and narrated by ex Beverley Hills 90210 (2008) TV series actor and avid water-supporter Jason Priestley, we follow river conservationist Mark Angelo across the globe, for a reality trip into the dark side of the fashion industry.
It's been said that wars of the future will be fought over water, not oil, and it's highly believable. Imagine for a moment how our life's blood depends on the air we breathe, the food we eat and the water we drink. Is there anything more important than those realities?
The Transitions Film Festival opens our eyes and reminds us, we can all make a difference. This documentary is cringe-worthy as we are exposed to the impact we are having on the world. It's no fairy tale.
Water and rivers need to be treated with much more respect than thay'res getting. With 97% of water being saline and in the ocean and 2% locked up in ice, that gives us but 1% to accommodate human, industrial and agricultural needs.
Our hunger for cheaper fashion is driving industries to cut corners in order to supply our demands. They have thrown caution to the wind and outsourced their responsibilities along with their production.
We can be part of the movement to clean up our act, by buying from ethical companies that employ production methods invested in sustainability. Support the experts who focus on environmental, eco-friendly and sustainable practices by producing state-of-the-art equipment causing less pollution and a zero impact production of fabric, saving the equivalent of 342,000 trees through lower CO2 emissions.
Spend your fashion dollar wisely, in awareness of its true cost. The future of the industry needn't turn its profits from inhumanity to the environment, by destroying its structure. The fashion in our closet should not be driven by human and environmental suffering.
The future of fashion/jeans production will use natural agents like 'kitosan' which is derived from crushed shellfish as a fixing agent to reduce the amount of chemicals used, and lasers and 'watt wash' to create the looks we have come to love. Let your dollar do the talking so all manufacturers bow down to do it better for our preservation.