The film is set during the lead-up to Bieber's Madison Square Garden concert, the finale of his My World tour, and shows how he deals with complications prior to the show. However, the movie's main focus is charting his rise to fame, which turns out not to be as instant as it seemed. Splicing new footage with old videos from Bieber's childhood, the film showcases his talent in a variety of instruments, not just voice, and proves that his merits do not rest on AutoTune.
While there are few interviews with Bieber himself, people he has worked with and family members candidly talk about their experiences with him. Arguably the best moment of the movie is when Bieber satirises himself as he does a mesmerising hair-flick, his famed locks shown in slow-motion to the sound of Etta James's At Last.