Weekend Notes senior writer and firstname.lastname@example.org
Published July 6th 2016
Create flatlays and take fantastic product shots
Great photos for your online store or social media account are essential for successfully marketing your business.
You may make or sell the best product in the world, but a blurry and dark photo will fail to communicate that. Your photos should emphasise the best aspects of your product and how it will benefit your target consumer.
As we live in a "scrolling culture", customers are bombarded with images of goods of all shapes and sizes, which means they have a matter of seconds to make an impression when customers are browsing.
Photoh have now launched the Private Smartphone Photography for Business class to teach businesses how to provide clear, accurate, and appealing representation photos, to catch their customer's attention in order to make sales.
The smartphone has made it easy for people of all skill levels to take great photos, so it's important to know the photography basics to be able to make the most of its features.
This 2 hour course will cover photography basics including lighting, composition, angles and the rule of thirds, as well as editing, optimizing images for social media and even an introduction to video.
You'll also learn how to tell a visual story using flatlays which helps connect your product to a user's everyday experience.
Finally, contrary to popular belief, you don't need a big fancy studio to get great quality product shots. This course will teach you how to shoot your product against a plain background to achieve a more catalog type effect.