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Lego Store Dreamworld

Home > Brisbane > Free | Indoor | Rainy Day | Shopping | Theme Parks
by Katie E (subscribe)
A mum who uses adventures and outings around town as an excuse to avoid the housework.
Published February 1st 2017
Australia’s most bricktacular store is open for business
The long awaited Lego Store is now open at Dreamworld on the Gold Coast. This is a plastic brick-lovers utopia, stocking a huge range of Lego sets, offering unique Lego experiences and merchandise, and inspiring the next generation of master builders. Fans of the world's best-known construction toy won't be disappointed with Australia's first and largest Lego certified retail destination.

Lego Store Australia Dreamworld Stormtrooper
The Lego Store is now open at Dreamworld


Inside the store, you'll find 10 awe-inspiring life-size Lego models each made from thousands of bricks. Meet Stormtroopers, say hello to the Lego Friends, cuddle a koala, ride in a car, or pat a tiger if you dare. For anyone who remembers the Lego World Shows which toured in the 80's and 90's, seeing this many large scale models all in the same place will bring back memories.

Lego Store Australia Dreamworld Surfer
Meet a Lego Surfing Legend


The octagonal 'Pick a Brick' wall features in the centre of the store. Here visitors can choose from a massive assortment of bricks, plates and building accessories of varying size and colour. There is even suggested selections for certain Lego lines and some pieces which can't be purchased in sets. Fill a small or large sized cup ($14.99/$29.99; prices correct at time of publishing). There is definitely a knack to maximising the number of pieces that can fit in the cup, however the cup sizing is generous and so great value to add to an existing collection. The wall is restocked regularly and pieces will be rotated through depending on popularity.

Lego Store Australia Dreamworld pick a brick wall
'Brick Specialists' keep the 'Pick a Brick' Wall stocked and are on hand to offer advice.


Lego Store Australia Dreamworld pick a brick wall
Bricks, plates, steering wheels, doors & more!


Lego Store Australia Dreamworld pick a brick wall
So many bricks to choose from...


If you prefer to have control over your Lego mini figure selections rather than leave it to chance by selecting a pouch, the store contains two make-your-own mini figure stations. A range of heads, torsos, legs, hair/hats and accessories are available for selection. Some of the more interesting pieces we saw included Santa hats and shiny crowns.

Lego Store Dreamworld Australia build your own minifigure
Look out for the Minifigure Stations in-store


Lego Store Dreamworld Australia build your own minifigure
Making Minifigures come to life


The range of Lego available for purchase was enormous. Some sets are exclusive to the Lego Store, others are hard to find at other retail outlets, and some are newly released. There's a great spread of age ranges and interests, stretching from Duplo and Lego Juniors lines, up to Ninjago, Friends, Star Wars, Disney and DC Super Hero Girls, extending to Creator, Technic and Mindstorms Lego ranges. Currently, there are over 400 different Lego sets available for purchase, many of which are on display. Prices are comparable to other Lego stockists.

Lego Store Dreamworld Australia lego star wars
See it, buy it, take it home and build it


Lego Store Dreamworld Australia lego sets Disney Castle
The magical Disney Castle


Some of the cool Lego merchandise available includes Lego Friends stationary, Minifigure key rings, and Lego items for the kitchen. Who would have thought it would be possible to drink out of a life-sized Lego cup?

Lego Store Dreamworld Australia lego merchandise
A cup just like in the world of Lego


One of the new Lego experiences unique to the Lego Store is brick engraving. Your choice of Lego brick could be engraved in-store and then inked in white or black. Prices start at $9.99 (correct at time of publishing).

Kids (and adults) can construct at the free-building Lego tables in store. These were Duplo blocks on the day of our visit. Future in-store events are planned where more building and design activities will be offered. Keep an eye on the store's website or the Dreamworld Facebook page for further details.

Lego Store Dreamworld Australia lego sets duplo
Free building tables for budding master builders


The Lego Store is a must-visit for brick enthusiasts. The store concept is enhanced by its distinctive red, yellow and white colour scheme and brick-like exterior, by the helpful 'Brick Specialists' who staff the store, and most importantly by the millions of Lego pieces on display and available for purchase. While it is essentially a retail shop, it is most certainly also an experience which both kids and adults will enjoy.

Lego Store Dreamworld Australia
The Lego Store entry


The Lego Store is located in the brand new Dreamworld retail precinct, next to the Dreamworld entry gates. The store is open to the general public daily from 9am to 6pm. Dreamworld theme park tickets are not required to enter the store; Lego Store entry is free. There may be entry delays at peak times.
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Why? Visit Australia's first Lego certified store with exclusive offers and events.
When: Daily, 9am - 6pm
Where: Dreamworld Theme Park
Cost: Free
Your Comment
Nice article, good to know you don't need to enter Dreamworld to access it.
by Irenke Forsyth (score: 3|1004) 141 days ago
Glad to see dreamworld is pick up. Great that you don't need dreamworld entry for brick world I think this is a clever move and will inhence and help dreamworld overall.
by tania (score: 0|4) 141 days ago
It's amazing what lego can create, nice work on the article.
by RC (score: 3|1211) 141 days ago
What an amazing store!
by Jay Johnson (score: 2|924) 119 days ago
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