IKEA's New Veggie Ball

IKEA's New Veggie Ball

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Posted 2015-04-16 by Jenny Esotsfollow

Mon 04 May 2015

IKEA Swedish homewares mega store and home of flatpack furniture have announced they will begin serving their hotly anticipated veggie 'meatballs', or gronsaksbullar. South Australians will get the veggie option at the launch on Monday May 4th.



The new veggie ball is an alternative to the traditional IKEA meatball and is made up of carrot, chickpeas, kale, bell peppers, other vegetables and seasoning. Priced at $7.95 for a serving size of 10 and $2.95 for the kids' serving size of five. The veggie balls (gronsaksbullar) are cruelty-free, sustainable menu option which is line with IKEA's dedication to sustainability, the environment, and good health (don't worry though, you can still get them with chips on the side...).



IKEA Chief Executive, Peter Agnefjall announced to the media that the vegetarian meatball will go global in April and produce 50% less carbon dioxide than a traditional meatball. It's healthier and better for the planet.



The veggie ball launch follows concerns IKEA had about their carbon footprint, as revealed by figures in their recent Sustainability Report. IKEA decided to look for innovative, eco-friendly solutions, and found a big opportunity to lower their impact on the environment. The big question is will Adelaide people embrace the veggie ball as much as Krispy Kreme donuts! As many customers visit IKEA especially for their food, it will interesting to see if this new addition will win over new fans.

#adelaide_city
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#may
!date 04/05/2015 -- 04/05/2015
%wnadelaide
176973 - 2023-06-15 17:54:02

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